REVER (YC S22)’s Post

𝗦𝗰𝗮𝗹𝗶𝗻𝗴 𝗮 𝗳𝗮𝘀𝘁 𝗳𝗮𝘀𝗵𝗶𝗼𝗻 𝗯𝗿𝗮𝗻𝗱 𝘁𝗵𝗿𝗼𝘂𝗴𝗵 𝗗𝟮𝗖 𝗿𝗲𝗾𝘂𝗶𝗿𝗲𝘀 𝗺𝗼𝗿𝗲 𝘁𝗵𝗮𝗻 𝗴𝗼𝗼𝗱 𝗱𝗲𝘀𝗶𝗴𝗻. It takes pace. It takes systems. It takes the ability to respond before the trend peaks. Fast fashion runs on short cycles. Customers expect new styles every week, not every season. In D2C, there is no buffer. There are no distributors to absorb delays. The experience is fully yours to deliver. At Miakee, we track demand daily. Our team looks at what is performing and what is slowing down. We decide what to restock based on both numbers and instinct. Our customer expects fast delivery and fresh edits. That keeps our entire operation on its toes. This rhythm is not unique to us. Brands like 𝗦𝘂𝘁𝗮 have built their D2C presence by listening closely to their audience and releasing collections in frequent, limited drops. 𝗦𝗻𝗶𝘁𝗰𝗵 moves at exceptional speed across men’s fashion, using social media signals to drive product development. 𝗥𝗮𝗿𝗲 𝗥𝗮𝗯𝗯𝗶𝘁 has focused on sharp brand positioning with a clean D2C experience, making every drop feel intentional. The reward lies in owning the customer relationship. You see the repeat orders. You hear the feedback directly. You learn faster. And you build stronger margins. At Miakee, the challenges have shaped the way we operate. We stock select products in advance, especially for high-demand windows. We work with a tight network of suppliers. We keep communication fast and internal feedback loops even faster. Growth in D2C fashion is not just about doing more. It is about doing it faster and sharper, without ever losing sight of the product or the buyer. #D2CIndia #FastFashion #Miakee #FashionBusiness #ScalingStartups #WomenWhoBuild #RetailInnovation #ConsumerExperience

Fashion waits for no one. In ecommerce, slow sites mean lost sales high performance platforms help D2C brands scale faster while keeping customers delighted. #D2CFashion #ecommerceTech #SitePerformance #DigitalTransformation

Building an addictive fashion mobile ecommerce experience comes down to four things: - Low prices - Great pictures - Lots and lots of reviews, with pictures and video - Using every trick in the book to build frequency of use https://lnkd.in/ec6Xw8P3

Return rates are up 96% since 2020 across ALL retailers 📈 That's MILLIONS in lost revenue if you're not prepared. Here's the harsh reality: • Fashion industry hit hardest by returns • Most brands are bleeding money on fit issues • Traditional "launch and pray" doesn't work anymore The SOLUTION is Pre-testing with REAL consumers ✨ Focus on: 🎯 Fit testing before production 🎯 Finish quality checks 🎯 Real customer feedback loops In today's environment, you CANNOT skip this step! If pre-testing isn't part of your strategy yet, it's time to embed it NOW before your competitors do. Your profit margins depend on it! 💰 Are you pre-testing your products? Drop a ✅ or ❌ below! #FashionBusiness #ReturnRates

If you sell apparel online, here’s a stat that should make you pause: Nearly 16 out of every 100 orders are being returned. And almost 80% of those returns = refunds. Not exchanges. Not second chances. Straight-up lost revenue + often lost customers. And the categories leading the pack? 👗 Apparel 🩱 Swim ✨ Intimates All up 8% year-over-year. It’s not just the money that hurts (though $8.58 average per return + rising fraud rates sting enough). It’s the experience. Because when a shopper has to deal with a return, here’s what usually happens: → They lose trust in the brand. → They hesitate to order again. → Or worse, they share their frustration with everyone else. So what’s really driving all this? Not shipping. Not customer service. Not policy. It’s fit. Size charts? Been around forever. “Guess your size” recommenders? Haven’t moved the needle. Static fit guides? We know how that ends. Shoppers still aren’t confident when they hit “add to cart.” And the numbers prove it. This is why WAIR exists. 🪞 Our Body Prediction AI understands real human shapes (trained on 5M+ 3D scans + shopper feedback). 🌱 Our Size Recommendation AI actually learns from live data (purchases, returns, reviews). ⚡ The result: shoppers buy with confidence, brands see more conversions, and returns finally start dropping. The Loop report is a wake-up call. Returns are eating margins. But the brands that solve fit? They’ll flip returns from a cost center into a growth lever. Because confidence at checkout isn’t just nice to have anymore — it’s survival.

🛍️ Is your platform ready for traffic peaks? The global fashion eCommerce market is projected to reach $1.2 trillion by 2027, yet 65% of retailers face challenges during high-traffic campaigns — from slowdowns to complete site failures. Even a 100ms delay can reduce conversions by 7%, and every additional second of load time increases cart abandonment by 25%. In our article, we share 10 actionable steps to effectively scale your fashion retail platform, ensuring it remains stable and performs smoothly during seasonal or promotional peaks. 📌 Read the full article via the link in the comments.

Cleanliness is a concern among fashion customers, and its impact goes beyond surface impressions. Odours, marks, or signs of prior try-ons can affect customer experience, influencing not just the likelihood of a sale but the perception of the brand itself. Customers engage with products through their senses: what they see, touch, and smell shapes their expectations. If a garment feels less than fresh, the experience isn't the same. That moment of hesitation can lead to discounts, lost sales, and in pre-owned models, can actually be the main purchase barrier. The data supports this. According to The RealReal’s 2024 report, garments listed “As Is” with visible flaws or scent issues sell at an average 20% discount compared to refreshed items. Small details translate into large revenue losses. Òpera helps brands maintain consistency at this critical point in the customer journey. We collect, professionally clean, and return garments in (re)sale-ready condition, visually pristine, freshened and reassuring to the next buyer. In a simple, reliable process that protects presentation and preserves value.   Drop us a message and let’s see how much revenue your brand could recover by keeping garments truly (re)sale-ready.    #CustomerExperience #FashionResale #RetailMargins #TextileCare #OperaGarmentSolutions   

#Highsnobiety Shifts #Focus From E-commerce To Cultural Influence; Overhaul Impacts 50 Roles, Transforms Flagship Store https://lnkd.in/eHHKrSQF #ECommerce #Fashion #Online #publishing #Retail #Retailers #returns

#Highsnobiety Shifts #Focus From E-commerce To Cultural Influence; Overhaul Impacts 50 Roles, Transforms Flagship Store https://lnkd.in/eHHKrSQF #ECommerce #Fashion #Online #publishing #Retail #Retailers #returns

#Highsnobiety Shifts #Focus From E-commerce To Cultural Influence; Overhaul Impacts 50 Roles, Transforms Flagship Store https://lnkd.in/eHHKrSQF #ECommerce #Fashion #Online #publishing #Retail #Retailers #returns