Federico Dezi is one of the #Top100EcommercePeople in Italy. "E-commerce won’t be a standalone channel anymore: it will be an integrated touchpoint, enabled by AI agents and voice, where purchases happen anywhere, from TikTok Shop to GPT." With a business-oriented mindset and technical roots, Federico embodies a new generation of leaders who turn innovation into outcomes: true omnichannel, activated customer bases across multiple touchpoints, and data-driven, automated processes. As Omnichannel Manager at Doppelgänger Roma, he leads end-to-end strategy, e-commerce, CRM, marketing automation, and a ~100-store retail network-bringing a digital mindset into physical retail and orchestrating seamless online-offline experiences. For Federico, technology matters when it creates measurable value: LLM-ready sitemaps and content, authority built over time, direct relationships on WhatsApp/Telegram, and platforms where purchasing is native. His vision: intelligent, conversational, predictive retail, where AI assistants and voice commerce simplify choices and multiply engagement opportunities. His journey: from high-volume tech retail, to high-impulse couponing, to logistics and teaching, fuels a pragmatic approach that blends execution with strategy. Inspired by leaders like Federico? Stay tuned as we celebrate the visionaries shaping Italy’s digital landscape and redefining what e-commerce can achieve. Interviewed by Riccardo Bellomare
Crafting the future of eCommerce together! 👏 🚀
Bravo Federico! 🙌
Omnichannel Manager, E-Commerce & Digital Innovation Manager presso Doppelgänger Roma | Docente UniCusano, 24OreBusinessSchool, ICE e GEMA BusinessSchool | Consigliere TOP 500 Digital MasterMinds
1wGrazie mille REVER (YC S22) per il riconoscimento, è davvero un piacere! 🚀🚀🚀