Ivenium Marketing’s Post

Who else used to think that building a dashboard was the final step? I know I did. Now I know it’s just the beginning. While working on marketing automation platform audits, I know teams may feel overwhelmed by the amount of data - unsure what to do with it next. That’s where storytelling comes in. When we shift from presenting data to explaining what it means, we unlock clarity - and better decisions. #MAPDataAudit #MarketingAutomation #PowerBI #DataStorytelling #Marketo #Eloqua #MarketingOps #B2BMarketing

When I started working with Marketing Automation Platforms (MAP) data, I focused on accuracy, completeness and visual clarity. But over time, I realized: even perfect data can fall flat if the story isn’t clear. A compelling data story isn’t just a chart or a dashboard - it’s a structured message that helps your audience understand, remember and act. Here’s the structure I use when presenting MAP insights: - 𝐂𝐨𝐧𝐭𝐞𝐱𝐭 - What’s the situation? - 𝐂𝐨𝐧𝐟𝐥𝐢𝐜𝐭 - What’s not working or needs attention? - 𝐈𝐧𝐬𝐢𝐠𝐡𝐭 - What does the data reveal? - 𝐀𝐜𝐭𝐢𝐨𝐧 - What should we do next? This simple framework helps turn raw MAP data into decisions - especially when presenting to busy stakeholders. ✨ 𝘐’𝘷𝘦 𝘤𝘳𝘦𝘢𝘵𝘦𝘥 𝘢 𝘤𝘩𝘦𝘤𝘬𝘭𝘪𝘴𝘵 𝘵𝘰 𝘩𝘦𝘭𝘱 𝘺𝘰𝘶 𝘣𝘶𝘪𝘭𝘥 𝘺𝘰𝘶𝘳 𝘰𝘸𝘯 𝘔𝘈𝘗 𝘥𝘢𝘵𝘢 𝘴𝘵𝘰𝘳𝘪𝘦𝘴. 𝘋𝘳𝘰𝘱 𝘢 𝘤𝘰𝘮𝘮𝘦𝘯𝘵 𝘰𝘳 𝘋𝘔 𝘮𝘦 𝘢𝘯𝘥 𝘐’𝘭𝘭 𝘴𝘦𝘯𝘥 𝘪𝘵 𝘺𝘰𝘶𝘳 𝘸𝘢𝘺. #MAPDataAudit #MarketingAutomation #DataStorytelling #PowerBI #Marketo #Eloqua #MarketingOps #B2BMarketing

Marketing data is only as powerful as the story behind it. Teresa breaks down how a clear storytelling structure helps teams communicate insights that influence decisions and strategy. 📊 Explore her framework for turning MAP data into business outcomes 👇 #MarketingAutomation #DataStorytelling #MarketingOps #PowerBI

🔎 Did you know that many marketing and analytics teams still rely on manual reporting — even while automation tools are delivering multi-dollar returns per dollar spent? We helped our client transform their marketing data workflow. We consolidated data from Salesforce, vendor platforms, analytics tools, and built a custom attribution model — automating not just reporting, but insight generation. ➡️ Check out how it was done right here: https://lnkd.in/expMjkrT If you’re dealing with: 👉 disconnected marketing platforms, 👉 lagging reports, 👉 uncertainty about campaign ROI, …this is worth a read. Let's explore how a similar approach might help your team.

Agencies don't lose clients because campaigns fail. They lose them because they can't prove what's working. Most reports stop at: → Emails sent → Reply rates That's not ROI. That's activity. Here's what clients actually want to see: Signal → Outreach → Replies → Meetings → Pipeline → Revenue The stack to make it happen: → Smartlead/Instantly → Sequences → CRM (HubSpot, Salesforce) → Capture replies + meetings → Airtable / RevyOps → Clean, score, dedupe → Dashboards (Looker, Notion, Data Studio) → Show impact end-to-end When you can show: "From 200 signals, we booked 12 meetings and created $250k in pipeline" → you don't lose retainers. ROI isn't about sending more. It's about proving more. Agency owners: What's the one metric your clients care about most?

Is your marketing automation strategy failing to deliver? 🚨 You invested heavily, but your campaigns still feel generic, and valuable opportunities are slipping away. The issue isn't your platform; it's the missing structure underneath. Most marketing automation failures happen because the data foundation is incomplete. Our new playbook reveals the 3 essential pillars you need to fix your strategy: ✅ Latent Analytics: Use long-term data to spot churn risk in subscription services before it happens. ✅ Past + Present Data: Combine history and current actions to tailor more compelling, hyper-personalized offers. ✅ Real-Time Triggers: Act instantly to detect cart abandonment and deliver a targeted offer before the shopper leaves the site. Stop letting clunky, underwhelming automation cost you conversions. Learn the framework that turns customer data into meaningful, revenue-driving experiences. Read the guide and master the 3 pillars today: https://lnkd.in/gYCWCiBu #MarketingAutomation #CustomerExperience #MarTech #DigitalStrategy

Feeling overwhelmed by constant algorithm updates is normal but not the end of the world 🎢. I revamped our digital marketing playbook last quarter and tracked key metrics on a simple dashboard - clarity made all the difference. Automating reports with a few lines of code saved me 5 hours each week 💡. Seeing engagement grow 25% felt incredible and taught me that less noise equals better focus. Next step is scaling that process across teams for consistent results 🚀. Embrace simplicity and let data guide your creative spark. #digitalmarketing #marketing #automation #growth #creativity

Ever feel like your marketing tools are more Frankenstack than strategy? 🧩 You’re not alone. Many teams are stuck juggling CRMs, automation tools, and analytics dashboards that don’t talk to each other.   Unified marketing platforms change that. It connects everything so your team gains visibility, control, and consistency. Explore how to pick the right one for your goals: https://lnkd.in/gZAVhEzY.   When data and execution work together, marketing moves from reactive to intentional.   #FractionalMarketing #UnifiedMarketing #DigitalStrategy

What is business intelligence, really? It's the difference between guessing and knowing. Business intelligence transforms raw data into strategic advantage across your entire operation - from marketing campaigns and lead generation to operational automation and market positioning. The impact? Substantial: → Companies using BI tools see average productivity gains of 30-40% → Intelligent lead scoring can increase conversion rates by 20-30% → Marketing automation saves teams 6+ hours per week on repetitive tasks → Data-driven businesses are 23x more likely to acquire customers Yet most organisations are sitting on goldmines of untapped data, running systems that haven't been optimised in years and letting opportunities slip through the gaps. Simple upgrades. Smarter analysis. Significant returns. At Nous, we help businesses see what others miss, act on what matters and stay ahead of the game. What's one area where better intelligence could transform your business?