Ivenium Marketing’s Post

When I started working with Marketing Automation Platforms (MAP) data, I focused on accuracy, completeness and visual clarity. But over time, I realized: even perfect data can fall flat if the story isn’t clear. A compelling data story isn’t just a chart or a dashboard - it’s a structured message that helps your audience understand, remember and act. Here’s the structure I use when presenting MAP insights: - 𝐂𝐨𝐧𝐭𝐞𝐱𝐭 - What’s the situation? - 𝐂𝐨𝐧𝐟𝐥𝐢𝐜𝐭 - What’s not working or needs attention? - 𝐈𝐧𝐬𝐢𝐠𝐡𝐭 - What does the data reveal? - 𝐀𝐜𝐭𝐢𝐨𝐧 - What should we do next? This simple framework helps turn raw MAP data into decisions - especially when presenting to busy stakeholders. ✨ 𝘐’𝘷𝘦 𝘤𝘳𝘦𝘢𝘵𝘦𝘥 𝘢 𝘤𝘩𝘦𝘤𝘬𝘭𝘪𝘴𝘵 𝘵𝘰 𝘩𝘦𝘭𝘱 𝘺𝘰𝘶 𝘣𝘶𝘪𝘭𝘥 𝘺𝘰𝘶𝘳 𝘰𝘸𝘯 𝘔𝘈𝘗 𝘥𝘢𝘵𝘢 𝘴𝘵𝘰𝘳𝘪𝘦𝘴. 𝘋𝘳𝘰𝘱 𝘢 𝘤𝘰𝘮𝘮𝘦𝘯𝘵 𝘰𝘳 𝘋𝘔 𝘮𝘦 𝘢𝘯𝘥 𝘐’𝘭𝘭 𝘴𝘦𝘯𝘥 𝘪𝘵 𝘺𝘰𝘶𝘳 𝘸𝘢𝘺. #MAPDataAudit #MarketingAutomation #DataStorytelling #PowerBI #Marketo #Eloqua #MarketingOps #B2BMarketing

Who else used to think that building a dashboard was the final step? I know I did. Now I know it’s just the beginning. While working on marketing automation platform audits, I know teams may feel overwhelmed by the amount of data - unsure what to do with it next. That’s where storytelling comes in. When we shift from presenting data to explaining what it means, we unlock clarity - and better decisions. #MAPDataAudit #MarketingAutomation #PowerBI #DataStorytelling #Marketo #Eloqua #MarketingOps #B2BMarketing

Too many teams stop at the dashboard - but that’s just the beginning. The real value starts when data turns into story and strategy. Spot on, Teresa Madej 🎯 #MarketingStrategy #DataStorytelling #CMO #MarketingAnalytics #DataDriven

🔎 Did you know that many marketing and analytics teams still rely on manual reporting — even while automation tools are delivering multi-dollar returns per dollar spent? We helped our client transform their marketing data workflow. We consolidated data from Salesforce, vendor platforms, analytics tools, and built a custom attribution model — automating not just reporting, but insight generation. ➡️ Check out how it was done right here: https://lnkd.in/expMjkrT If you’re dealing with: 👉 disconnected marketing platforms, 👉 lagging reports, 👉 uncertainty about campaign ROI, …this is worth a read. Let's explore how a similar approach might help your team.

What is business intelligence, really? It's the difference between guessing and knowing. Business intelligence transforms raw data into strategic advantage across your entire operation - from marketing campaigns and lead generation to operational automation and market positioning. The impact? Substantial: → Companies using BI tools see average productivity gains of 30-40% → Intelligent lead scoring can increase conversion rates by 20-30% → Marketing automation saves teams 6+ hours per week on repetitive tasks → Data-driven businesses are 23x more likely to acquire customers Yet most organisations are sitting on goldmines of untapped data, running systems that haven't been optimised in years and letting opportunities slip through the gaps. Simple upgrades. Smarter analysis. Significant returns. At Nous, we help businesses see what others miss, act on what matters and stay ahead of the game. What's one area where better intelligence could transform your business?

Agencies don't lose clients because campaigns fail. They lose them because they can't prove what's working. Most reports stop at: → Emails sent → Reply rates That's not ROI. That's activity. Here's what clients actually want to see: Signal → Outreach → Replies → Meetings → Pipeline → Revenue The stack to make it happen: → Smartlead/Instantly → Sequences → CRM (HubSpot, Salesforce) → Capture replies + meetings → Airtable / RevyOps → Clean, score, dedupe → Dashboards (Looker, Notion, Data Studio) → Show impact end-to-end When you can show: "From 200 signals, we booked 12 meetings and created $250k in pipeline" → you don't lose retainers. ROI isn't about sending more. It's about proving more. Agency owners: What's the one metric your clients care about most?

One of the best dashboards I saw this weekend was this Tableau Email Marketing Campaigns Dashboard by Anna Mándoki, breaking down monthly performance with a structure any marketer would love to have at their fingertips: - Elegant use of purple tones to guide the eye without overwhelming - A mix of KPIs and interaction (like clicking a bar to filter by month) - Performance by email type with open, click, and revenue rates all in one place - Smart layout that keeps everything compact yet insightful What stands out most is how actionable this dashboard feels. More than performance, understanding what to fix next. For business/marketing leaders, a dashboard like this means faster answers: . Which campaigns actually drive revenue? . When are engagement rates highest? . Where should the next dollar go? When dashboards blend design and strategy like this, they stop being reports and become decision tools. Brilliant work, Anna!

Is your marketing automation strategy failing to deliver? 🚨 You invested heavily, but your campaigns still feel generic, and valuable opportunities are slipping away. The issue isn't your platform; it's the missing structure underneath. Most marketing automation failures happen because the data foundation is incomplete. Our new playbook reveals the 3 essential pillars you need to fix your strategy: ✅ Latent Analytics: Use long-term data to spot churn risk in subscription services before it happens. ✅ Past + Present Data: Combine history and current actions to tailor more compelling, hyper-personalized offers. ✅ Real-Time Triggers: Act instantly to detect cart abandonment and deliver a targeted offer before the shopper leaves the site. Stop letting clunky, underwhelming automation cost you conversions. Learn the framework that turns customer data into meaningful, revenue-driving experiences. Read the guide and master the 3 pillars today: https://lnkd.in/gYCWCiBu #MarketingAutomation #CustomerExperience #MarTech #DigitalStrategy

Most marketers say they’re “data-driven", but few actually trust their data. HubSpot’s 2025 report says 92% of insights live outside the CRM.. spread across ad platforms, analytics tools, and spreadsheets. The fix isn’t more dashboards. It’s one truth source everyone believes. 👉 Define primary conversions 👉 Align Marketing, Sales & Finance 👉 Audit your data before scaling it What’s the one metric you’ve stopped trusting this year? #MarketingLeadership #DataDriven #Analytics #MarketingStrategy #HubSpot