Janine Kaatee (Hurink)’s Post

This week I’m celebrating 5 years at Hunkemöller 🎀 (officially on June 15th!) Now I’ve had the intention to post on LinkedIn at least 10 times this year already, because there’s so much happening at Hunkemöller that I’m incredibly proud of. But then life (and work!) moves fast and I forget. So here it is: 5 years, 5 highlights 1. The People. At the very top of my list: the incredible people I get to work with every day. From my own international MarCom team to the Marketing Leadership team and so many other amazing colleagues across the business. I feel genuinely lucky to be surrounded by such talent, passion and teamwork. 2. The Events. Three iconic fashion shows, ten influencer trips, three big press dinners, and countless ambassador, member and community events across Europe. We keep raising the bar, improving every time, collaborating with the best (styling) partners, and creating something magical together at every step. 3. The Talent. From Hollywood celebrities to top influencers in NL and DACH, to a powerful mix of micro-influencers, it’s such a joy to work with inspiring women who truly connect with our brand. People often ask, “What’s it like to work with influencers?” My answer: “It’s amazing!” And it is! Because we work with women (and their equally great managers and agencies) who bring both professionalism and real connection to the table. 4. The Brand Evolution. It’s been an honor to help shape and push the creative direction of an iconic Dutch brand, soon celebrating its 140-year anniversary. From developing campaigns to being part of the small team driving our brand transformation, I couldn’t be prouder of how we continue to evolve (with purpose and ambition) toward becoming the world’s leading and most trusted lingerie brand. 5. The Strategic Milestones. Two ownership changes, new markets, new stores, new products... and many new challenges. No two days are the same, and I’ve learned so much along the way. I’m truly grateful for the experience, the pace, and the growth. They say time flies when you’re having fun and I started this role thinking I’d stay for three years. Somehow, it’s already been five. So yes… it’s true! 😉 Here’s to more stories, challenges and celebrations to come. A heartfelt thank you to everyone who’s been part of this journey — I couldn’t have done it without you! 🎀