How I Fixed Duplicate Records in HubSpot with Koalify

View profile for Jasper Meurs

HubSpot Strategy & Insights | Host of HubSpot Excellence (YouTube)

I had a great time joining Jonas De Mets on Koalify’s show How I Fixed Your Data 🎙️ We dug into a problem I see all too often in higher ed SaaS: when every university department has its own subdomain, HubSpot treats them as separate companies. The result? Duplicates everywhere, messy reporting, and a lot of wasted time. In the episode, I walk through how I tackled this challenge with Koalify: - Automating merges with smart rules - My domain length hack to identify the real parent domain - Why I always mix automation with manual spot checks for edge cases The payoff: cleaner data, better reporting, and clients who finally trust their CRM again. 👉 If you’ve ever battled duplicate records in HubSpot, you’ll want to watch this one! https://lnkd.in/eyEbzujK

View profile for Jonas De Mets

HubSpot Deduplication Simplified - Co-Founder @ Koalify 🐨

🚨 New episode of How I Fixed Your Data is live! 🎙️ This time, I sat down with Jasper Meurs, HubSpot consultant and Koalify 🐨 fan, to tackle a challenge unique to the higher education SaaS space: When US universities use subdomains for each department (e.g. math.university.edu, business.university.edu), HubSpot creates separate company records for each one. The result? ❌ Hundreds of duplicate company records ❌ Broken reporting on product adoption ❌ Manual merges that wasted hours 💡 In this episode, you’ll learn: ✅ Why subdomains cause chaos for CRM data ✅ How Jasper used rules in Koalify to automate merges ✅ His domain length calculation hack to identify the main domain ✅ Why Jasper prefers a phased approach with spot checks ✅ The balance between automation & manual review for edge cases like multi-campus systems The results? ✔️ Lightning-fast duplicate cleanup (minutes instead of hours) ✔️ Accurate reporting on institutional adoption ✔️ Happier clients with cleaner data If you’ve ever wrestled with duplicates in HubSpot (especially when subdomains are involved) you won’t want to miss this one. 👉 Link to the full episode is in the comments! #hubspotpartner #hubspottipsandtricks #hubspothacks

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Rose Penhasi

RevOps Operations AI experts on demand | HubSpot Diamond Partner +HubSell Co-founder

3w

Jasper Meurs, smart thinking on using domain length to spot the parent domains in that edu mess.

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