That’s cool! We just launched Douwe Egberts Coffee Concentrate in Belgium ☕ Quick. Versatile. Full of flavour. This is coffee reimagined for today’s lifestyles; whether it’s iced, hot or mixed into your favourite creation. 🚀 This is what our Reignite the Amazing strategy looks like in action: accelerating innovation, building on the strength of our iconic brands, and moving at the speed of culture. 👏 Huge shoutout to the teams who made this possible. Together, we’re not just launching new products, we’re shaping the future of coffee. #shareyourcool #douweegberts #coffeeconcentrate #reignitetheamazing #jdepeets
☕ What if enjoying iced coffee at home was as easy as pouring a glass of water? 🇧🇪 Thrilled with the launch of #DouweEgberts #CoffeeConcentrate in Belgium. A powerful example of how innovation, collaboration and consumer-centric thinking come together to create impact. ☕🧊 This launch is more than just a new product: it shows how we can reimagine coffee moments and make our iconic brands even more relevant for the #NextGeneration of coffee lovers. What makes me especially proud is the way we brought it to market: 📱 A digital-first campaign, developed with #AI and executed across #Meta and #TikTok, powered by native content and influencers. 📢 Breakthrough visibility through PR and 3DOOH to spark awareness on the streets. 🏬 In-store excellence with impactful visibility, trial-driving promotions and a smart partnership with #Alpro. This is a true demonstration of how we are bringing our #ReigniteTheAmazing strategy to life. Accelerating innovation, platforming our #JacobsXLocalIcons and moving at the speed of culture. Congratulations to the passionate teams who made this happen. Together, we’re not just launching products: we’re shaping the future of coffee. 🚀 Bettina Stier Scatamachia Iryna Tkachenko Johanna Denker Amy Galbac Dominique Stichling Vanessa Barba Carolyn Adams Sandra Heraud JDE Peet's #acoffeeforeverycup #abrandforeveryheart
Do you have a Moka flavour?! Belgian and please launch it in spain too por favor