Jed Rose’s Post

🌟 Excited to announce our investment in Kulu, another addition to the portfolio from our Spring Residency — founded by a world-class team on a mission to reinvent how software businesses onboard their users. It started with a simple insight: every software company loses users before they reach value. The best customers get white-glove onboarding, but the rest? They’re left to figure it out alone. That frustration sparked Kulu. 💡 Kulu is the most human-like AI onboarding agent — built to sit right inside your product, guiding users through setup in real time. It listens. It talks. It learns. Users can engage naturally with Kulu via voice or actions to get contextual recommendations and control the interface when they’re stuck — just like a real onboarding specialist. The result? Every user feels like your most important customer. ⚡ The impact is already clear: • 💰 Design partnerships in place and with a rapidly growing waitlist (growing 40% week-on-week) • 🧩 50+ SaaS companies signed up, each committing to a £1k/month minimum • ✅ Proven smooth setup allowing for technical accuracy across complex, multi-step workflows • 🤝 Design partnerships with leading SaaS companies including HostAway Behind Kulu is an extraordinary founding team: • 👨💻 Edward Vernon (CEO) – a self-taught programmer and serial entrepreneur who sold his last company, Flexbike, Southeast Asia’s largest motorbike rental marketplace, in 2025. Previously the first Product Manager at Teya, helping the company reach a $1B+ valuation in under two years. • 🧠 Dr. Rio Li (CTO) – PhD in Computer Science and expert in AI-native product design and full-stack engineering, having led teams that shipped cutting-edge AI systems from research to launch. • 💼 Oscar Hackett 📊 Hackett (CCO) – B2B SaaS and Fintech revenue leader who’s built multiple teams from $0 to $10M+ ARR, bringing deep expertise in customer success and growth. Together, they’re obsessed with one thing: transforming how users learn and love software. We’re proud to back this exceptional team as they build the future of AI-powered onboarding — turning every software user into a power user from day one. If you’re curious to learn more or want to connect with the founders, just drop me a message. #AI #SaaS #startup #founders #investing #tech #ArtificialIntelligence #product