Objectivity in media buying matters more today than yesterday. It will matter even more tomorrow.
Outcomes, transparency and user friendliness - the trifecta that’ll enable a pivot to a product-led strategy versus having to rely on branding & “halo” wrappers. No one DSP has nailed these three, but I think one in particular is close!
Humanity [innovational creative ideas] meets Automation [AI & efficiency tools] to enhance media buying now and for the future.
Jeff Green - It is nice thought. How would who define objectivity for various players in the ecosystem? Be it Media buyers, Media Owners, Marketers or different platforms SSPs, DSPs etc. What does objectivity mean to TTD?
Thank you Jeff!
2nd, you on that completely !
More outcomes! Less vanity metrics!
Great perspective! Staying grounded in performance, transparency, and what’s truly best for the brand and audience is what will set someone apart in media buying.
Business Development Executive at Kasmo | Salesforce | Marketing and Branding Specialist
1moAbsolutely—objectivity drives smarter, results-focused media decisions.