Turning a marketing setback into an opportunity

Ever been asked what a Marketing Manager is? It's one of those questions we hear all the time, and the answers usually miss the mark completely. There seems to be a ton of confusion about the role, so let’s clear it up once and for all. 👇 What WE Are and What WE Not Let's face it, a Marketing Manager isn’t just someone who "makes things look pretty." They’re not there to push out random posts, chase vanity metrics, or decorate ideas with buzzwords. Here’s the thing...a real Marketing Manager understands the balance between strategy and execution. They see patterns in the data, opportunities in the chaos, and meaning behind every decision. It’s not about being the loudest in the room, it's about knowing why something should be said in the first place. Marketing isn’t an art of luck, it’s the discipline of clarity. Every message, every channel, every campaign, it all connects back to purpose and performance. Leading Through Clarity And yes, sometimes that means saying no. ❌ No to fluff. ❌ No to ideas that look good but go nowhere. ❌ No to shortcuts that trade impact for speed. Leadership in marketing isn't just about managing a team of creatives, it's about aligning vision with results. It's knowing when to pivot, when to double down, and when to challenge the brief itself. Great Marketing Managers don't just build campaigns, they build momentum. They turn strategy into action, creativity into conversion, and most importantly, teams into believers. Because marketing isn’t just about selling. It’s about shaping perception, driving purpose, and creating movement that lasts. So next time someone asks what a Marketing Manager actually does, the answer is simple: We don’t just market. We lead through clarity. #MarketingLeadership #MarketingStrategy #BrandStrategy #Leadership #MarketingManager #DigitalMarketing #BusinessGrowth #TeamLeadership #MarketingInsights #MarketingExcellence #MarketingMindset #StrategicMarketing #ProfessionalGrowth #MarketingLeaders #MarketingTips

Lately, I’ve been receiving a lot of job offers from companies here in Algeria 🇩🇿but there’s one big plot twist: Most of them don’t actually know what a Marketing Manager really does. A Marketing Manager isn’t someone who just makes things look pretty, posts randomly, or chases likes and views. It’s about strategy, clarity, and results. We connect creativity to business goals. We turn data into direction, chaos into opportunity, and ideas into measurable impact. It’s not about posting more it’s about saying the right thing, to the right audience, at the right time. Marketing isn’t luck It’s leadership vision and discipline. So to all businesses out there: If you’re hiring a Marketing Manager don’t look for someone to “run your page.” Look for someone who can build your brand. drive growth and turn strategy into momentum #imdontrunpages #إرتقو

Most marketing teams aren’t struggling with creativity. They’re struggling with conditions. → Too many competing priorities → Unclear ownership and decision rights → Constant context-switching → No space to focus on the work that actually moves the needle This past month, I’ve been working with marketing teams whose leaders aren’t just talking about change, they’re backing it. Their teams are walking away with the tools, language, and confidence to challenge how things get done. It wasn’t about learning a new process. It was about unlearning the chaos. Creating space for: ✅ Clearer priorities ✅ Stronger communication ✅ Faster decision-making ✅ More confident pushback on low-value work One participant summed it up beautifully: “Even though it was my second round, I genuinely enjoyed it from start to finish. I love the spirit, it’s really given me a new spark in my marketing career.” That’s what I care about most. Not frameworks or jargon. Just real shifts in how marketing teams operate, so they can focus, lead, and deliver meaningful work with impact. These are the shifts that light me up, where strategy meets reality, and teams start to feel in control of their work again. #MarketingTransformation  #WaysOfWorking  #StrategyExecution

Most consultants fix your marketing. I transform how your market sees you. As a senior leader, it’s all too easy to seemingly be doing all the right things but nothing seems to be working any more. If this sounds all too familiar, here's a little secret I’ve learned having spent 24 years in the built environment: Tactical marketing without strategic positioning is just expensive noise. Fixing marketing = Better LinkedIn profiles, more content, shinier brochures. More, more, more. Transforming perception = Being seen as the firm that solves the knotty problems clients lose sleep over. When I worked with a consultancy that grew from £31m to £61m, we didn't start with marketing tactics. We started with a list of the top 10 projects that we wanted to win in 5 year’s time then we asked: "What do these clients really need from us now so that we’re positioned for these future major projects? The transformation happened when the market stopped seeing them as another service provider and started seeing them as experts and visionary thought leaders. Three signs you need strategic repositioning, not more marketing: 1️⃣ You're responding to briefs instead of influencing them 2️⃣ Your ideal clients know you exist but don't consider you 3️⃣ You're competing on price rather than expertise The built environment doesn't need more marketing consultants. It needs strategic advisors who understand that perception drives pipeline. Imagine, what would change if your market saw you as the obvious choice, not just another option? ---- I'm Ayo Abbas and I'm a strategic marketing consultant who transforms the market perception of built environment firms. #BuiltEnvironment #StrategicMarketing #BusinessGrowth #Construction

The real issue between CEOs and marketing strategists is mutual misunderstanding: CEOs often see marketers as “creative people who make noise”, while marketers see CEOs as “impatient with results”. If marketing doesn’t influence boardroom decisions, it’s not strategy; it’s decoration. Most CEOs don’t actually have a marketing problem; they have a communication gap with their marketing teams. Let’s be honest. Many CEOs think marketing is about visibility: “Run ads, make noise, get attention.” But marketing that doesn’t influence business decisions is just decoration. And on the flip side, a lot of marketers feel misunderstood. They’re asked to “bring results”, but they’re not part of the conversations that shape pricing, product, or positioning. They see opportunities the business could tap into, but they’re too far from the boardroom to be heard. When that happens, campaigns fail because marketing and leadership are chasing different goals. The CEO is focused on revenue, while marketing is focused on reputation, reach and revenue. Both are right, but both are incomplete. True marketing strategy doesn’t start with “What can we post?” It starts with “What are we trying to achieve as a business?” Because marketing only works when it’s tied to business outcomes, not just brand visibility. Outcome: When your marketing and product teams operate on different OKRs, every campaign becomes an island. Takeaway: Marketing should sit at the strategy table, not wait for instructions from it. Alignment drives ROI. What do you think? + As a marketing strategist, have you ever felt that marketing is undervalued in your organisation? + As a business owner or key decision maker, do you think that marketers don’t “get” the business side enough? #MarketingStrategy #Thoughts #BrandManagement #Communication

What executives don’t expect from the marketing strategy, but they love it: → It saves them lots of time. When the strategy and the marketing plan are in place, you as a leader don’t need to: - be making decisions about marketing continuously - question whether you’re doing enough - worry if you’re doing the right things It takes the mental load off and frees up your time. Having a documented strategy and a plan means that you can: - delegate easily - outsource effectively - negotiate packages better - get things done with way less effort But it also means managing risks proactively (and not retroactively!). I find that the strategy work mitigates 9 risks that affect the marketing function. Check out the breakdown in the infographic 🔔 Follow me, Teja Sirec, for life science marketing insights

Marketing often faces challenges that can lead to failure before initiatives even begin. The good news is that most of these challenges are both identifiable and preventable. For marketing to truly drive revenue and results, it is essential to recognize these issues, address them proactively, and foster open conversations within your organization. Simply accepting the status quo is not an option. Equally important is applying proven principles that significantly enhance the likelihood of success. These principles are timeless and universally relevant, regardless of the type of marketing initiative. Even adopting a single principle can positively influence your team’s performance, improve overall effectiveness, and drive meaningful outcomes in your marketing efforts. #MarketingSuccess #MarketingStrategy #BusinessGrowth #DigitalMarketing #BrandStrategy #GrowthMindset

🚫 95% of all companies make the same mistake in marketing and kill their ROAS with it. ❌ No buyer personas ❌ No value proposition ❌ No marketing strategy A marketing strategy should be vivid. The benchmarks are simple: 🧠 Hypothesis-driven ⚙️ Feasible 📊 Evidence-based ✍️ Written down 👀 Easy to understand Yes — easy to understand! I see agencies selling strategies that sound like the most complex approach imaginable 🤯 Clients often can’t follow their instincts because these strategies lack transparency, feasibility, and — worst of all — they never succeed. 📉 🎯 Good marketers have the skill set to make complex environments understandable for everyone — whether it’s the CMO explaining to the CEO or the agency explaining to the CMO. 🕳️ Black boxes are the biggest performance killers. 📅 My recommendation: Work on your marketing strategy at least every 6 months. 🧾 Write down clear hypotheses. 📈 Benchmark how well they’ve been realized. 🔧 Fine-tune the strategy over time.

Strategic misalignment is costing your business more than you think. Marketing isn’t just about creative campaigns or catchy taglines anymore; it’s about business impact. And that only happens when marketing and business goals are tightly aligned. If your CMO doesn’t know your revenue targets or churn rates... If your marketing team is measuring likes while sales is begging for leads... You don’t have a marketing problem. You have a strategy problem. In our latest article, we explore what real alignment looks like: 💡 Reducing churn through smarter marketing 🚧 What happens when campaigns launch without operational readiness 📊 Why cross-functional KPIs are non-negotiable When marketing strategy mirrors business strategy, ROI becomes undeniable. When it doesn’t, even your best campaigns can fall flat. Read the article: https://lnkd.in/dEXNhj_6 Brigitta Long | Nicci Stewart | Laura Rapson | Jarred du Plessis #MarketingStrategy #CMO #BusinessAlignment #GrowthMarketing #Leadership #B2BMarketing #MarketingROI #CLevelInsights #StrategicLeadership

Too often, organizations invest in campaigns, channels, or tools without stepping back to ask: Are these efforts really advancing our broader goals? That’s where a marketing audit comes in. The benefits are wide-ranging, but here are some of the most powerful outcomes: ● Alignment with organizational strategy - Are marketing plans advancing the organization’s broader roadmap, or are there areas of disconnect holding growth back? ● Smarter investment - Every dollar should be working as hard as your team. An audit helps leaders see whether current levels of spend and structure are truly set up to drive growth, and whether resources could be redeployed for greater impact. ● Optimized team structure - Capacity and alignment matter. An audit assesses whether roles, skills, and responsibilities are structured in a way that enables people to do their best work. Even small shifts in responsibilities or reporting lines can dramatically improve effectiveness. ● Sharper market relevance - Audience expectations don’t stand still. An audit looks at whether your messaging, channels, and campaigns are keeping pace, and how you stack up against competitors who may be adapting faster . ● Brand consistency that drives credibility - Inconsistent messaging doesn’t just confuse audiences, it erodes trust. An audit uncovers gaps across websites, social channels, advertising, and internal communications, helping ensure your brand shows up clearly and cohesively everywhere it touches audiences. A marketing audit is more than a checkup — it’s a catalyst for growth. 🔗 Read more about how Armstrong & Co. approaches marketing audits: https://lnkd.in/e45AjjVF 💬 Curious what an audit might reveal for your organization? Let’s talk. #marketingaudit #marketingstrategy #growth #marketingleadership