AEO & SEO: Win customers with AI search results. 🎩✨ Past: Uber, Multisensor AI, FORM Kitchens.
People still think SEO is about ranking on Google. Here's why that’s outdated. AI is now their first impression. When people ask ChatGPT, Perplexity, or Google’s AI Overviews a question, the answer often comes before a single click. That means your content must appear in the answer itself, not just in the results. Here’s what we’ve learned by running SEO and GEO for Hatter clients: 1. Depth > Keywords AI doesn’t match phrases—it interprets meaning. Clear, structured, authentic content wins (even if you use AI to help you draft or copyedit). 2. Structure matters Use semantic HTML, schema markup, and proper headings (H1 → H2 → H3). If your content isn’t easy to parse, it won’t be used. We automate this in gethatter(.)ai for you. 3. Own the concept Find emerging topics. Publish the definitive guide. Ask: “Could someone else replicate this tomorrow?” If yes, do more research and get more detailed. 4. Seed real citations Get mentioned on Reddit, GitHub, G2 Reviews, Twitter/X. LLMs learn from what humans reference. 5. Keep it fresh Stale content fades. Update your best pages every 90 days. This isn’t about gaming the algorithm. It’s about becoming the source — for both humans and machines. LLM SEO is slow, intentional, and high-leverage. If you get it right, you won’t just rank—you’ll define the answer. Want help? Shoot me a DM and I can show you how to automate some of this workflow with Hatter.
