Founder @ Hatter | AEO & SEO | Win more customers by showing up in AI search results 🎩✨ | Past: Marketing @ Uber & Uber Eats
Want to show up in AI search results like ChatGPT, Perplexity, and Google's AI Overviews? The playbook is simple; the execution is not. Here's what you need to know. 1. Start with your website. This is the foundation for how LLMs understand your business. It's your job to create content that clearly communicates who you are, what you do, and when to care. This should be structured, high-quality content. AI tools often pull from top-ranking, well-optimized pages. Use clear headings, answer questions directly, and add schema markup. 2. Get talked about across the web. Mentions on Reddit, Twitter, and forums feed AI models with real-world context. Reddit in particular is one of the most cited sources in AI Overviews. If people are talking about you, AI pays attention. 3. Build social proof. A great PR strategy paired with a solid GEO/AEO/AI search strategy will move the needle. Reviews, testimonials, and third-party articles signal trust and relevance. Not every backlink matters; choose the right ones. (Gone are the days of buying backlinks for SEO.) Simply put: AI reads your website first, then what others are saying about you to confirm it. So to win in LLM Search: 1. Publish "the right" content on your website that ranks 2. Spark conversations 3. Let others validate your value DM me if you are curious about whether your brand appears in AI search and for which queries. Happy to do an audit!
So are the tactics to showing up in AI Search similar to the tactics used to show up in regular search?
Great post, Jenna Hannon - While everyone is talking about AI replacing hospitality (I work with Hotels), I just shared today how AI is actually helping hotel websites become more hospitable. Being helpful is the #1 way to build an AI visibility engine AND the #1 way to be more hospitable. Go figure!
Very useful tips on how to promote expertise in the AI era, thanks for the valuable content!
Solid breakdown. What I see most brands overlook is that AI doesn’t just reward content, it rewards consensus. LLMs surface what is repeated, trusted, and cross-validated across multiple sources, similar to SERP signals. That is why Reddit and third-party mentions weigh so heavily. They act as proof signals that a brand’s story isn’t self-proclaimed.
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Co-Founder & COO @ Vector | Y Combinator | US Air Force | Follow me to learn about Contact-Based Marketing and Sales Leadership advice.
2moThis is the new frontier of SEO. I’ve seen too many teams obsess over backlinks while ignoring whether their content is even consumable by an LLM. Structuring pages so they’re “readable” by machines feels like the next big marketing muscle.