Why product teams should eliminate interfaces

Hot take: If you're proud of how much time your automation saves customers, you're probably thinking too small. The goal isn't to save them 30 seconds here or 2 minutes there—it's to eliminate entire chunks of cognitive load from their day. I suspect most product teams are optimizing for local maxima ("how do we make this process faster?") instead of global maxima ("why does this process need to exist?"). The real breakthroughs happen when you realize the best interface is no interface at all. But that requires being willing to kill your darlings—all those clever features you built that shouldn't exist in the first place.