This is a valuable reminder that the corporate optical landscape is far more diverse than many realize. While the Elite-level groups often dominate the conversation, it's the mid-market and emerging groups that represent a significant—and often untapped—opportunity for partnerships, innovation, and growth. Tailoring strategies to engage this broader segment is not just smart—it’s essential for anyone serious about scaling in the vision care space. #vision #optometry #optometrydata #ophthalmology #ophthalmologydata
Corporate Optical Groups: More Than Just Elites When people in the vision industry think about corporate optical, the focus often falls on the biggest names—the 14 Elite-level groups with 75+ locations each. But the real story is much broader: 166 Mid-Market groups (10–74 locations) 1,043 Small/Emerging groups (3–9 locations) That’s over 1,200 corporate group structures influencing decisions across thousands of locations. The takeaway? Marketing strategies that focus only on the largest players miss an enormous share of the market. Connecting with the heads of these group structures is a smart move that can open doors to long-term growth. Reach out to Jim and Joshua to learn more about our subscription database of corporate contacts, affiliated professionals, and Optometrist and Ophthalmology portals. #Vision #Eyecare #Optometrist #Ophthalmology
