#Grab X #GoogleTheLab Fantastic collaboration with the Grab team and the Google team to talk about BrandFormance and the balancing of long term brand building vs short term performance oriented marketing goals. We discussed how in the fast changing VUCA world, the only true key to success was experimentation, and being dynamic enough to evolve real time and update! The session was also insightful to see how different brands across different industries - #Invisalign (Health), #GooglePlay Vibhor Khandelwal(E Comm) and #Zepto Divesh Sawhney(Grocery delivery) were balancing the scales A shout out to some very inspiring participation from the Grab family! Asha Gourinath Arbind Lochan Cheryl Goh and a big thanks to the google team for bringing this all together! Jolene Christina Ng Jerome Hamlin Raja Narula Srinidhi Srinath Filbert Mok Rahul Gupta
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What’s the joke ? :) looks like a fun event.
Head of Industry @ Google | Connecting the dots between consumers, brands and ideas using technology | Worked in big tech with Meta, marketing as global CMO of Milvik and advertising with WPP - Ogilvy
4moHuge thanks from all of us for making the time and sharing so many incisive nuggets of marketing wisdom.