John O'Connor’s Post

View profile for John O'Connor

B2B Guru | Customer Experience | Customer Centricity

Successful #B2B acquisitions are about buying an excellent client base. So why do most acquisitions fail? One answer is that many #B2B companies skimp on the Customer Due Diligence (CDD) process. They pay a premium for the acquired company but end up with a pig-in-a-poke because they haven't asked all the right questions to determine if those clients are going to stay, and stay for the long term. Click through to find out how to do #CDD properly. https://lnkd.in/enM2fGpn

Totally agree John. In my experience this has indeed been one of the more useful and revealing parts of the due diligence process.

To view or add a comment, sign in

Explore content categories