John Tweardy’s Post

Incredible week in Madrid, ES where our Sports Innovation Hub is becoming a destination for innovation and impact. From a leaders summit and global client panels focusing on perspectives from technology executives in sports, to break-through thinking and strategy labs for International Federations, to full scale testing and certification of systems in homologation... the HUB over the last month has been the epicenter for collaboration and innovation. I wanted to share a behind-the-scenes look at one of our recent Multi-Sport Test (MST) in Madrid—a critical event where we push the boundaries of technology and teamwork to ensure flawless execution during the Olympic Games. The MST is more than just a test; it's a full-scale simulation where we replicate the intensity and complexity of the Olympics. Our team of 100+ experts ran 18 simultaneous events using historical Olympic data feeds, stress-testing our systems, processes, and network infrastructure. This rigorous exercise is designed to mimic real-world scenarios, ensuring we're prepared for anything that comes our way. What makes this event truly remarkable is the collaboration and innovation that drive it. From our command center to the individual sport pods, to key stakeholders and broadcasters, every team member plays a vital role in navigating challenges, fixing issues and defects and in the end, delivering results. It's a testament to the power of teamwork and the relentless pursuit of excellence. At Deloitte, we're committed to leveraging cutting-edge technology—like AI, cloud computing, and data analytics—to transform the way we approach major events. The MST is a prime example of how we combine industry insights with innovative solutions to deliver impactful results for our clients and partners. This is really just the beginning of our journey and we have a long road ahead of us to the Milano Cortina 2026 Olympic Games but very proud of our team's dedication and how we worked with partners like Swiss Timing Ltd, International Olympic Committee – IOC, Olympic Broadcasting Services, Olympic Channel Services and more. Keep pushing us! #DeloitteSports #Teamwork #Olympics