Why TED Talks use Grade 2 language to engage

View profile for Jon Yeo CSP

Evidence-based frameworks for executive influence | Professional Speaker Coach | Communication, Influence

I was telling everyone to simplify their speaking, I was wrong, we need to DRAMATICALLY simplify it! I've been analysing the popular TED Talks. THEY ALL USE GRADE 2! What grade are most conversations and talks? Grade 9-11. Reasons to use simple language: 1️⃣ Quicker to understand therefore faster to action 2️⃣ Complicated language takes more energy to process, increasing the chance of distraction 3️⃣ Complex language does not mean increased impact Simon Sinek, Jill Bolte-Taylor, Sir Ken Robinson et all, all had huge impact and all used Grade 2 language in their talks. As educators, they don't make mistakes when it comes to making a point. Here is why most people don't simplify their language: 1️⃣ It takes time and effort 2️⃣ It requires you to think about words your audience will use 3️⃣ You need to be hyper-clear on your message AND outcome (In my experience, only 3% can do this off the top of their heads) I can help anyone create a compelling narrative in 5 mins using 3 tools that connect and engage audiences. If there is enough interest, I'll do a session here on LinkedIn. (Edit: Given the huge response, here is where you can sign up https://lnkd.in/gb2HZk3a)

  • TED Simon Sinek
Jon Yeo CSP

Evidence-based frameworks for executive influence | Professional Speaker Coach | Communication, Influence

2mo

Ok. I was going to invite people individually but there are SO many that I'll put the event details here. "Like" this comment if have signed up. Also, what would you like to know the most from the session? I'll focus on the most popular things. Comment here. Event Link https://www.linkedin.com/events/theartofsimpletoconnectengagean7356493538060062721/

Rob Machin

Transformative Executive & Leadership Development Coach | Communication, Presentation & Management Trainer With Over $20B In Contract Wins| Keynote Speaker

2mo

Go for it John! The world is in dire need of clear, evidence-based, unambiguous and accurate communication. Keeping in mind, "“Everything should be made as simple as possible, but not simpler.” (Einstein) I'd love to understand, and use, your "compelling narrative in 5 mins using 3 tools."

Kelly Pınar Goodwin

Founder @ Culture Savvy | CQ® and Intercultural Skills Trainer | TOBB Women Entrepreneurs Board Member

2mo

I’d be interested to learn your 3 strategies, Jon Yeo

Alyson Wavish

Business and Marketing Futurist/Strategist | Empowering Retail, Property and Engineering with ESG-driven Business & Marketing Solutions | Founder/Director at Re-solve Retail Solutions and Social Enterprise/NFP Enabler

2mo

My biggest struggle!! I’m in!

Sarah Patterson

Strategic Design and Engagement | Partnerships, Coalitions and Alliances Facilitation | Founder of The Good Cartel - exploring better relations for futures we can be excited about ✨

2mo

I’m in Jon Yeo - would love an opportunity to learn from you.

Associate Professor Maria Gindidis

Director Unit Quality and Teaching Enhancement

2mo

A fantastic concept and I would be so interested! Love your insights Jon!

Sue Woodall

Empowering people affected by cancer to stay connected to work, and partnering with employers to create CancerKind® workplaces where compassion and performance go hand in hand.

2mo

Jon Yeo coached me to present a Spot Talk at the recent Financial Counselling Australia conference. It was an incredible experience, one I never would have been able to deliver without Jon’s expertise, encouragement, and belief in me. It wasn’t perfect, but Jon helped me prepare with confidence and reminded me that while perfection might be the goal, it’s the courage to show up that really matters.

Katrina Wilson CA

Head of Finance | GM Finance | Senior Finance Manager | Senior Finance Executive

2mo

Count me in! Translating finance concepts for a non-finance audience can always be improved on.

Sneha Abraham Villalva

Author *Cut to the Essence* (2026) | MSN Top 10 Speaker | Helping Gen X Subtract to Multiply

2mo

Gold. ✨ I'm interested in the possibility of a session, Jon Yeo

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