Ranking on AI isn’t the same as ranking on Google. Well, almost. Nick Lafferty from Profound analyzed 30 million citations from ChatGPT, Google AI Overviews, and Perplexity. What they found should change how you think about search visibility. → These platforms don’t just pull from high-authority websites → They pull from Reddit → From YouTube → From Quora → From LinkedIn → From Wikipedia We turned Profound’s findings into a carousel you can act on: → What each AI model prioritizes → Where community and social content wins → What to do right now to show up in AI-driven search All credit to Nick Lafferty and the Profound team for the research. We just added the strategic lens and action steps! If AI visibility matters to your brand, this is worth your time. Slides below ↓
AI search is a whole different ballgame compared to traditional SEO. I love that it actually looks at real conversations online, not just the usual authority sites.
Reddit the real game changer as being the no#1 platform when it comes to trust. Because it's been the only platform for UGC content with unfiltered & real insights that makes it most trusted source on the internet and often most weird ( due to unfiltered feedbacks) 😅
Nice breakdown! Thought LI would be one of the biggest sources for ChatGPT, but turns out it’s not -> interesting case study. 💥
If your SEO playbook ignores community content, you’re invisible in 2025.
If your content strategy doesn’t involve communities, you’re invisible in the next era of search. Period. Jules Davies
Ah, so Google’s algorithm isn’t the only playground—Reddit and YouTube just RSVP’d too Jules Davies.
Nailed it
Value bomb here! 💣. Thanks Jules!
AI engines have changed the game, visibility now means being present across platforms, not just ranking on Google
eCommerce SEO & AI Search Optimization Strategist | Helping eCommerce Businesses or Brands to Scale Up Revenue Organically.
1moExactly. positioning on Google's top results is not enough for AI visibility. You have to present from where AI get training or retrieve information like Reddit, Quora, High Authority Review SIte, Social Media with positive sentiment.