Introducing our Ethics Assessment Tool for work and partners

Given the grim revelation that large, well-known agencies including Stagwell have been polishing the image of genocide (follow the brilliant Zoe Scaman and The Drum for updates on this), it’s more important than ever to ensure partnership decisions are made on the right factors - and made together as a team. To help make this possible, we’re sharing our Here I Am Studio Ethics Assessment Tool. It’s a practical framework designed to help us evaluate potential partners or projects against clear criteria. It: ⛔ Starts with automatic exclusions including genocide, labour exploitation, surveillance and capitalism. 📈 Scores projects across areas like systemic impact, involvement of affected communities, and whether the work would legitimise harm or drive positive change 🚦Produces a clear outcome: ✅ Accept | ⚠ Conditional | ⛔ Decline We encourage teams to complete it together, take the time to ensure you are using accurate information, and use the output as a guide, not a hard go / no go rule. Some projects - like polishing the image of genocide - are a clear red line and easy to rule out. But others are murkier, harder to unpack. That’s where this tool can help: guiding discussion, weighing concerns against potential positive outcomes, and giving teams a structured and collaborative way to decide together. So, if you don't already have an ethical assessment framework - take ours! And, if you have any questions on how to use it, or ideas for making it better, please do let us know. https://lnkd.in/efHZC2RF

💢 “Profit vs. Ethics & Morality” ⁉️ People and organizations today are strangely self-centered—so focused on their own interests that they’ve abandoned ethics and morality altogether. You’re pointing to a deep and painful truth of our time: the growing tendency to prioritize short-term gains while neglecting the moral foundations that should guide how we live and work together. Let’s examine this through a critical lens: 🧭 When “Results” Become the Center, Goodness Is Pushed Aside 🔹 Organizations worship numbers over values: KPI, ROI, and sales figures have become sacred, while honesty, accountability, and empathy are dismissed as “immeasurable.” 🔹 Individuals prioritize self over others: Personal success becomes the ultimate goal, forgetting that true growth must include lifting others along the way. 🧠 Root Causes Behind This Behavior 🔹 Pressure from competition: In a fast-changing world, many feel the need to survive first—choosing shortcuts that may compromise ethics. 🔹 Culture of image over substance: Branding and PR take precedence over genuine value creation. 🔹 Lack of safe space for moral dialogue: Many organizations don’t allow honest conversations about goodness, integrity, or emotional truth. 🔥 A Way Forward—Starting with Questions 🔹 “How do we define success?” 🔹 “What impact does our organization have on those around us?” 🔹 “Do we dare to speak about goodness in our meetings?” Morality is not outdated—it’s the compass that keeps us from losing our way in a rapidly spinning world. If you’d like to expand this into an article or a discussion framework on “Reviving Ethics in Modern Organizations,” I’d be glad to help co-create it. For example: 🔹 A model of “Profit + Principle” that doesn’t force a trade-off 🔹 Strategies for building a culture where ethical conversations are welcome 🔹 Deep dialogues between “Success” and “Goodness” #LeadershipMindset #CourageToLead #VisionZero #NiraphaiThoughts #TransformationalLeadership 🔎Follow me.... For more and Please make sure to tag me properly in case you want to share this content.🔍

Humanity in Business: Why Ethics Is a Competitive Advantage Business is more than numbers and contracts, it’s built on people and trust. Yet in the rush for growth, humanity is often treated as optional. It isn’t. Companies that lead with empathy and ethics outperform because trust compounds faster than capital. Why Humanity Matters Humanity in business means: • Empathy: decisions that consider employees, clients, suppliers, communities. • Transparency: no hidden clauses or shifting terms. • Fair value: profit made by creating real value, not exploiting leverage. • Consistency under pressure: staying principled even when margins tighten. These traits aren’t “soft.” They reduce friction, open doors, and strengthen reputation. Ethics Drives Growth Ethical practices speed up business: • Partners who trust you decide faster. • Fewer disputes mean lower legal and compliance costs. • A good name attracts better investors, suppliers, and talent. • In a crisis, stakeholders back companies they believe are fair. Contracts as Tools of Humanity A clear contract is an act of respect: “I value you enough to make our obligations explicit and protect us both.” When used this way, contracts safeguard collaboration instead of stifling it. Putting Humanity Into Practice • Lead with honest communication. • Price responsibly: seek sustainable margins without exploiting the weaker side. • Know your supply chain, who makes your product and under what conditions. • Train teams in empathy-driven negotiation. • Reward integrity even when it costs in the short term. Final Thought Humanity isn’t charity; it’s strategy. Businesses that weave empathy and fairness into daily operations build trust that competitors can’t copy, and that’s what drives lasting growth. The real question for leaders is no longer “Can we afford to be ethical?” It’s “What will it cost us if we aren’t?” #HumanityInBusiness #Leadership #Trust #ContractsMatter #SustainableGrowth

🧭 Leadership Through Tazkiyah: The Revolutionary Innovation Humanity Needs From Surveillance to Conscience, From Performance to Impact --- ✨ Foundational Insight In a world where ethics are eroded under the pressure of performance, and leadership is reduced to positional authority, the model of Leadership Through Tazkiyah emerges as a revolutionary innovation. It rebuilds the human being within the role, transforming institutions from administrative systems into ethical spaces that produce lasting, meaningful impact. This model doesn’t beautify reality—it re-engineers it from within. It doesn’t rely on external control—it establishes conscience as the true safeguard against deviation. --- 🔥 Why Is It Revolutionary? 1. It Redefines Leadership at Its Core - From position to purpose - From skill to moral character - From authority to purification - From performance to impact 2. It Integrates Ethics Into Function - Turns intention into a measurable tool - Links decisions to conscience, not personal gain - Builds a culture of self-review within teams 3. It Offers Practical Tools - Intention Journals - Self-Review Cards - Ego Risk Assessment Frameworks - Collective Reflection Circles - Impact Indicators: fairness, transparency, empowerment 4. It Translates Globally - Applicable in both faith-based and secular contexts - Respected across cultures because it’s built on conscience - Produces impact that lives in people—not just in reports --- 🌍 Why Humanity and Institutions Need It | Global Challenge | How the Model Responds | |------------------|------------------------| | Declining trust in leaders | Rebuilds conscience within the role | Administrative corruption | Immunizes decisions through purification and resilience | Performance without meaning | Links success to ethical impact | Favoritism and bias | Creates a culture of collective self-accountability | Collapse of justice | Establishes fairness as a functional standard --- 🧠 Conclusion > Leadership through Tazkiyah is not a philosophical luxury—it’s an urban necessity. > It’s an innovation that rebuilds the human within the role, produces impact respected across cultures, and serves both humanity and history. --- #LeadershipByConscience Let’s rebuild the world from within the human—not just around the

𝐄𝐭𝐡𝐢𝐜𝐬 𝐚𝐬 𝐒𝐭𝐫𝐚𝐭𝐞𝐠𝐢𝐜 𝐂𝐨𝐦𝐩𝐚𝐬𝐬: 𝐆𝐮𝐢𝐝𝐢𝐧𝐠 𝐃𝐞𝐜𝐢𝐬𝐢𝐨𝐧𝐬 𝐢𝐧 𝐭𝐡𝐞 𝐀𝐠𝐞 𝐨𝐟 𝐈𝐧𝐭𝐞𝐥𝐥𝐢𝐠𝐞𝐧𝐭 𝐒𝐲𝐬𝐭𝐞𝐦𝐬 Ethics is no longer a philosophical side note. In the modern enterprise, it is a strategic differentiator. On #GlobalEthicsDay, we reflect on how leaders embed moral clarity into decisions that shape organizations, societies, and technology. Artificial intelligence amplifies human capability, but it also magnifies risk. Bias, opacity, and unintended consequences can ripple through operations, markets, and communities. For executives, ethical foresight is a leadership imperative — a framework for anticipating outcomes, balancing innovation with responsibility, and sustaining trust in every interaction. Strategic ethics is not compliance. It is the architecture of decision-making that ensures resilience, reputational strength, and alignment with long-term vision. It enables leaders to transform emerging technologies into purposeful tools rather than blind instruments. Every algorithm deployed, every system designed, and every data decision carries ethical weight that determines organizational impact and legacy. At MassMetric, we see ethics as the foundation of intelligent strategy. By embedding awareness, accountability, and foresight into every layer of operations, leaders can guide organizations to act decisively without compromising integrity. In the modern landscape, ethics is not optional — it is the vector that separates sustainable innovation from transient progress. Today, we pause to reflect on our choices, reaffirm the principles that guide us, and commit to creating systems, solutions, and strategies that prioritize both performance and responsibility. Ethical leadership is not only a compass for decision-making but a force that ensures progress benefits people, society, and the future we are collectively shaping. #GlobalEthicsDay #ResponsibleLeadership #EthicalAI #StrategicForesight #MassMetricContinuum #IntelligentDecisionMaking 

How does ethics impact strategy? That's the question of the week in my business strategy class. I think that most people recognize right from wrong, and that future business leaders can explore cases like Theranos or Enron and immediately understand how ethical lapses (or fading) can take an organization down a dark path. So what? It's easy to analyze such scenarios from an external perspective. It's not so easy to answer the other questions that emerge from studying those cases. What would you do if you were caught up in an ethical Kobayashi Maru? How would you respond if you were told to lie about the status of a project? And, more importantly, what steps can you take to create an ethical culture? Ethics and norms should underpin the foundation of organizational culture. With them firmly in place, there isn't much that cannot be accomplished, and the organization will be resilient in the face of a storm. If they're lacking - or absent - the foundation will eventually crack, crumble, and fail, and the organization will go down with it. There's a quote in this 2020 article from The Ethics Centre that always stood out to me: "Misalignment between the espoused purpose, values and principles of an organisation and the real-time decisions being made each day can increase reputational and conduct risk leading to an erosion of trust, disengagement and poor customer outcomes." When the proverbial sh*t hits the fan, that alignment makes all the difference in the world. https://lnkd.in/e-jEnjeV

Ethics is much more than compliance. It is the foundation of credibility. What this looks like: -Ethics is not a policy. It is a consistency of words and actions. -Ethics is not reputational damage. It is doing what is right when no one is watching. -Ethics is not a statement of values. It is the daily practice of those values in decisions big and small. Unilever embeds its ethics in its supply chain practices by focusing on fair sourcing and transparency. Dangote Industries Limited reinforces ethics through its zero-tolerance policy on corruption, setting standards across different African businesses Guinness Nigeria's responsible drinking campaigns show how ethics can shape brand advocacy while addressing real social issues. When communication is guided by ethics, trust follows. It protects relationships, builds credibility and sustains reputation beyond campaigns. Ethics is not an afterthought; it is trust in action. Rayo Bankole (PMP, PSPO, PSM) re-enforced this principle time and again. No one has used their reggae to spoil the blues so far-and won't 😁.

Purpose of the Ethics Blueprint The Ethics Blueprint provides InsuraBuild builders with clear, practical standards to guide ethical decision-making in high-pressure situations. It emphasizes patient and supportive communication so all parties feel heard and respected. By fostering trust and transparency with clients, adjusters, and insurers after a loss, it strengthens long-term relationships. Finally, it establishes consistent moral expectations across provinces to ensure a unified approach to rebuilding physically, emotionally, and ethically.

Ever wondered how ethics and professionalism stand as pillars in public health today? • Here’s why these elements are more crucial than ever. Why It Matters: Public health isn’t just about science; it’s about trust. At the heart of every health strategy lies the need for ethical decision-making. Trust is built on professionalism, transparency, and accountability. Consider the role of doctors during a pandemic. Their ethical responsibility isn't just treating patients but ensuring accurate information is communicated to the public. Real-World Scenario: Remember the widespread concern during vaccine rollouts? Professionals grappled with public skepticism. But by maintaining transparency and ethical practices, they nurtured trust. Actionable Insights: 1. Prioritize Transparent Communication: Whenever you face ethical dilemmas, open communication should be your first step. Lay down facts, clarify doubts, and allow for an open dialogue. 2. Uphold Professional Standards: Regular training and adherence to established guidelines ensure public faith. It’s vital for maintaining credibility. Practical Steps to Instill Ethics:  Audit and Educate: Conduct periodic ethics audits. Are practices aligning with ethical norms? Use findings to refocus training. Empower with Knowledge: Train teams consistently on ethical and professional standards. Regular workshops will foster a culture of integrity.  Lead by Example: Leadership should model ethical behavior, setting a standard for everyone else. When leaders demonstrate these values, it cascades downwards. Incorporating ethics into public health is about more than policy. It’s about trust, integrity, and doing the right thing by communities. How do you ensure ethical practices in your work? Would love to hear your thoughts!

Global Ethics Day 2025 reminds us that ethics isn’t a slogan, it’s a system. Year after year, data backs up that this system works: ethical companies consistently outperform their peers. The 2025 Ethisphere “Ethics Premium” shows a 7.8% advantage over five years - a clear sign that integrity is a differentiator, even in volatile markets. The engine behind that outperformance is culture. Not the posters on the wall, but the daily choices, feedback loops, and safe reporting channels that show people what “doing right” looks like in practice. An ethical culture doesn’t appear on its own. It’s built through:  - Psychological safety: people must believe they can raise concerns without risk - Clear processes: employees need to know how to report and what happens next - Visible follow-up: closing the loop proves that speaking up leads to action   On this #GlobalEthicsDay, reflect on how your organization turns principles into practice, and how you measure it: https://lnkd.in/gPpa92ia