Think about your last search. Did you Google it … or ask AI? From the ads you see to the checkout methods you use, the consumer journey is being rewritten around you. See what your next move should be in the age of AI-first consumers: https://bit.ly/3KI09Iz Authors: Arne Junker, René Ceipek, and Lara Philine Harbers
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