Recheck Your Audience: Who Are You Really Talking To? If your marketing isn’t landing lately, it might not be a content issue, it might be a targeting issue. When the economy shifts, priorities shift. What your audience cared about six months ago may not be what they’re focused on today. That’s why it’s so important to regularly revisit your messaging, your offers, and the people you’re trying to reach. Are you still solving their most relevant problem? Are your products and services still positioned for where they are now, not where they used to be? Here’s how to check in and recalibrate: ♦ Review your best clients or customers from the last 3–6 months. What do they have in common? ♦ Revisit the language your audience is using when they describe their pain points ♦ Look at what’s actually converting and what’s just getting engagement ♦ Don’t be afraid to evolve your offers to better meet current needs Your ideal audience might have shifted. Make sure your message moves with them.
