From 1st inning grand slams to 15th inning walk-offs to 8-6-2 double plays to partnering with Pharrell and Voices of Fire, this year's MLB Postseason is proving why October Hits Different and Baseball is Something Else. Before we get into the madness of the World Series, I wanted to take a moment to recognize the incredible cross-functional group behind our campaign. Steven Tyler, Samantha Urban, and Nicole Michelle Fish provided the strategic vision in tandem with the creative expertise of our partners at Good Sports Creative to ensure this became an integrated campaign rather than a cool spot. We don't land Pharrell and VoF (or the right song) without Stephanie Scarpulla. Our production group at MLB Network led by Marc Caiafa and Will Cope have done a masterful job versioning for each round of the postseason. Matt Bourne, Michael Teevan, David Hochman, and Jennifer Alvarez helped us get the right baseball footage but also deep coverage from the trades. Barbara McHugh, Tom Aronson, and Kevin Churco have led an aggressive distribution plan while Cameron Gidari and Brett Blueweiss have brought the campaign to life through real-time organic baseball moments. Thank you for your creativity, hustle, and teamwork!