OpenAI Rolls Out ChatGPT Instant Checkout via Shopify & Etsy OpenAI is making a move into commerce — users can now complete purchases via ChatGPT itself, thanks to integrations with Shopify and Etsy. For merchants, that means new access routes; for AI, a new monetization pillar. https://lnkd.in/ekSxptjA Strategic lens: This bridges conversational AI with transaction flow. Expect more models to embed “action triggers” into chat UIs. #AICommerce #ConversationalAI #Monetization #PlatformStrategy
That's crazy!
Founder at Antidote®
2wKen Winell, interesting but the real question is conversion rates vs traditional search/browse. We tested voice commerce with Alexa back in 2019 for a CPG client - sounds revolutionary until you realize people want to SEE what they're buying, especially for anything above $20. ChatGPT might have better product discovery through conversation, but I'm skeptical on checkout completion rates. The friction of "tell me more about this product" → "show me similar options" → "what's the return policy" could actually be higher than just browsing a category page. Early data from these integrations will be telling. My guess? Great for replenishment purchases, terrible for anything requiring visual evaluation. Anyone seeing actual merchant data on this yet?