Boost response rates with personalized cold emails.

Cold email does not fail because of deliverability or copy It fails because the offer is boring You can have: - A warmed domain - A validated lead list - A beautifully short, human email and still hear crickets Why? Because your offer did not make them care Heres the test I use with clients: - If your offer doesn’t feel like a “no brainer” in 5 seconds, it wont land Examples of bad offers: - “Can we hop on a 30 min call?” (too heavy) - “We’d love to introduce our solution” (no value) Examples of good offers: - “Want me to send 5 free leads that match your ICP?” - “Should I show you how 3 of your competitors are solving this?” - “Would you like a quick teardown of your outbound setup?” Cold email is not about chasing replies Its about lowering the barrier to one yes If you fix your offer, the rest of the system works 10x easier

Most reps cold call whenever they feel like it. But if you’re dialing at the wrong time, you’re making it harder than it needs to be. Here’s what happens when you call at different times of the day: 🟢 8–10 AM → +20% Higher Answer Rate Prospects are starting their day. Less busy, more likely to pick up. 🔴 12–1 PM → -10% Lower Answer Rate People are on lunch break, not checking their phone. 🟡 2–5 PM → +15% Higher Answer Rate Prospects are back in work mode, catching up on tasks. 🚨 6–8 PM → -40% Lower Answer Rate They’re winding down for the day, least responsive hours. The best closers don’t just call more. → They call smarter. Start tracking your own data. Find your sweet spot. Credit: Benjamin Douablin

If you're not getting replies like this in your DMs Then something is wrong in your DM strategy But, here are the few mistakes i see most people do and how to fix it... Mistake N01 👇 1- You lead the converstion with a pitch, your service or you talk about yourself. A good example "Thanks for connecting (name)" "Just wondering if you'd want an extra 2-3 clients per month on a pay per results type deal" Most of my clients receive these DMs all the time and they respond to none of them. It's also one of the quickest interest killers when engaging a cold lead in the DMs Most leads you reach out to receive this copy and paste template almost everyday. 2- You don't make any authority buiding observations in their business If you're in a converstion with a cold lead The only reason they'll continue talking with you or hop on a call with you is because they sense you're above them in a specific domain of expertise which they see as highly valuable. For example. You reach out to a consulting firm's SVP of sales and you see some flaws or mistakes in their outbound process or tech stack Your trojan horse to start a conversation or get a call booked is to exploit that flaw by telling them how to remove it... so they can have a better outbound process which equates to getting more calls booked and more revenue. That immediately positions you as an authority and someone too look up to when looking for advice on that subject.

Your cold email isn’t about you If your first line starts with “We” - you’ve already lost. Prospects don’t care about: → Your features → Your awards → Your “world-class service” They care about one thing: Does this solve my problem right now? Make your opener about them. Make your proof about people like them. Make your CTA about an easy next step. Cold email is selfish by default. Flip it, and you win. Comment HOOK and I’ll send you 5 emotional triggers that Hijack attention and double your reply rates.

I stopped asking for 30-min calls. Conversations started happening way faster. Most cold emails end like this: Do you have 15–30 mins for a quick call? The problem? A call = time commitment, and nobody gives time to someone they don’t trust yet. What I do now instead: I end with low-friction CTAs like: “Want me to send over a 2-min breakdown?” “Cool if I share a quick resource on this?” “Would you like me to share more about our system?” Or… I offer lead magnets instead of a call ask: “I made a guide showing how agencies get replies using X, want it?” Why this works: People aren’t ready to jump on a call... But they’re happy to say yes to something small and useful. That first “yes” is your real goal, the call happens naturally after that. Don’t sell time in the first message. Sell easy value and earn the right to ask for time later. Hope this helps! (Repost for your network ♻️) Are your CTAs still pushing for a call too soon?

Is it okay to ask closed ended questions? Yes... and no. The truth is that closed-ended questions can be very helpful in guiding a sales conversation to a desired outcome. There is just one rule that must be followed. When asking a closed-ended question, make sure you are prepared for either of the possible answers. For example: If you plan to ask a prospective client if she's having trouble with her current service provider in hopes that she responds, "yes", it's important that you have a plan for what to do next if she responds, "no". If her no response would be a dead end... then you need switch your question to an open-ended question. Maybe something like, "What's working well and not working so well with your current service provider?" Don't structure your sales conversations in a way that relies on a 50/50 chance of getting the response you need. Join us LIVE every Wednesday at 11:45 ET right here on LinkedIn

Most cold emails fail because the offer feels risky. Think about it from the prospect’s side: - They don’t know you. - They don't trust you. - They’ve likely been burned before. Even if the offer is solid, that alone isn't going to make them confident that your solution is going to work. This is exactly why you NEED a risk reversal in your offer. When you bake in a guarantee, trial, or performance-based element, it instantly lowers the barrier to replying. For example, which sounds better if you were getting a cold email: “We’ll help you book more sales calls.” Or “We guarantee 10+ calls in 30 days or you get your money back in full.” You're offering the same exact service - except one feels like a gamble, and the other feels like a no-brainer. It is 100% crucial that this is included in your email copy.

Most cold emails fail because the offer feels risky. Think about it from the prospect’s side: - They don’t know you. - They don't trust you. - They’ve likely been burned before. Even if the offer is solid, that alone isn't going to make them confident that your solution is going to work. This is exactly why you NEED a risk reversal in your offer. When you bake in a guarantee, trial, or performance-based element, it instantly lowers the barrier to replying. For example, which sounds better if you were getting a cold email: “We’ll help you book more sales calls.” Or “We guarantee 10+ calls in 30 days or you get your money back in full.” You're offering the same exact service - except one feels like a gamble, and the other feels like a no-brainer. It is 100% crucial that this is included in your email copy.

Quick tip for 10x more replies: Fix your CTA‘s. If your cold outbound messages aren‘t converting - it might not be your: - Copy - Lists - Offer It can just be that you‘re asking for too much. „Time for a 30 min chat?“ „Are you free tomorrow at 10 o’clock?“ That‘s too much to ask for. Cold prospects don‘t know you, and therefore trust you less. You need to be softer. Give them the control. Best way to do this is by leaving your messages with questions that are easy to answer. Or better: easy to say yes to. So go ahead and try out some of these CTA‘s (they work magic). PS: Want 45 qualified sales appointments in the next 90 days — guaranteed? DM me “SYSTEM” and I’ll share you the framework.