I am thrilled to start my next chapter as Global CEO of Ogilvy, the most iconic agency brand in our industry. Firstly, I would like to thank Cindy Rose OBE for giving me the opportunity to lead The Ogilvy Group into our next chapter. Cindy is already transforming the energy at WPP fuelling my excitement and optimism for what lies ahead. Ogilvy has always been synonymous with creative brilliance and marketing innovation. I’ve had the opportunity to witness the power of Ogilvy’s global network first-hand over the past four years as CEO of WPP Open X and how our modern mix of advertising, PR, social, influencer, customer engagement and consulting capabilities work seamlessly together to build brands for the modern world. Ogilvy is a beloved and timeless brand with a rich legacy unlike any other in our industry. I’m honoured to be part of this amazing collection of brands including Ogilvy, DAVID Miami, INGO Hamburg, New Commercial Arts., Grey, thjnk & Village Marketing. When Devika Bulchandani first became CEO she and the ExCo focused on the Ogilvy promise to create the best work of our lives – from New York to New Delhi, from Shanghai to São Paulo, from London to Lagos – truly, in every corner of the world. I have no doubt she will continue to have an incredible impact in her new role as COO of WPP. And on a personal note, Devika has been more than a trusted advisor and an inspirational leader; she has been a dear friend, and for that I will always be grateful. I’m also incredibly proud to take on the role of Executive Sponsor for WPP Open X. Our partnership with The Coca-Cola Company is a career highlight, and I’m excited to continue to reinvent the future of marketing with Manuel "Manolo" Arroyo and our brilliant partners. I'm thrilled to work closely with Floriane Tripolino as she takes the helm as the next CEO of WPP Open X. Flo is an exceptional and inspiring leader, and I know she will continue to build on our incredible body of work. As David Ogilvy once said, “Be more ambitious. Try to hit the ball out of the park. Don't bunt. Compete with the immortals.” I'm ready to ignite our ambition and write the next chapter of WPP with our team from across the network. The Future is Bright Red. #Ogilvy #WPPOpenX #WPP
Let’s goooo!
Congratulations Laurent!
Congrats Laurent!
When I was at DDB as chief communications officer, I was always so jealous because David Ogilvy had so many quotes and sound bites, even though he had passed long before my tenure so looking forward to you creating your own!
Huge congrats! Hope it’s a fine adventure x
This is amazing news Laurent Ezekiel!
Congratulations Laurent!
Congrats Laurent. Very excited for you !
Writer / Brand & Marketing consultant - Ex VP, Brand and Marketing Inter Miami - Ex-Chief Creative Officer at SANTO
1moGrande Laurent! All the best!!!