“Fandom is the only way the women’s game will last and grow independently." says Victoire H. Cogevina Reynal, Co-Founder and CEO of Mercury13. The future of women’s football isn’t just on the pitch — it’s in the stands, on screens, and in the stories that fans choose to tell. A whole new audience is entering sport. And they’re engaging differently — with purpose, emotion, and community. The question now isn’t if women’s football will grow — it’s how we nurture the fandom that makes it thrive. ⚽💬 #LeadersWeek