The Swiftie effect is real. Roger Goodell summed it up perfectly: “Her fan base is slightly different from the NFL… but it’s bringing new people to sport — and we’ll take it.” Taylor Swift entered the National Football League (NFL) world as a curious outsider — now she’s part of the narrative. That’s what happens when culture and sport collide. Fresh audiences. Fresh relevance. Fresh growth. #LeadersWeek | #SportsBusiness
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The Swiftie effect really does say it all. Proof that when culture and sport meet, the game reaches far beyond its usual audience. We love seeing how these moments open the door for new fans, it’s exactly the kind of impact we’re passionate about.