Who gets to be a sports broadcaster today? From streaming giants and social platforms to individual creators and mega influencers, the definition of a sports broadcaster has expanded dramatically. Enter: the alt-cast. Whether it’s Mark Goldbridge’s That’s Football, CazéTV, or Electronic Arts (EA)’s Madden NFL Cast, these alternative voices are reshaping the live experience. The media world is fragmented but this new wave of live sports coverage (and new wave of money) is opening up greater opportunities across the industry, and it’s a subject that forms the core of our latest report in partnership with Genius Sports. Download your copy (for free): https://bit.ly/46oReTv
Leaders in Sport’s Post
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