How AI can benefit agencies, and what it can't do, according to Ledger Bennett CEO Andrea Glenn.

Where can AI deliver genuine value to agencies? And which human qualities does it still struggle to replicate? Love this perspective from our CEO, Andrea Glenn. #GenerativeAI #B2BMarketing #LedgerBennett #LinkedInNews

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Human creativity isn’t going anywhere. "AI is a great thought starter, but it's not a replacement for human thought, human ideas, human creativity," says Andrea Glenn, CEO of Ledger Bennett. For Andrea, the real power of AI is in freeing people up to focus on what matters most. "I’d love the idea that more people in our agency can do more of what they love and less of what they don't love because AI can do the things they don't enjoy doing every day." Creativity, problem-solving, and imagination remain the differentiators. AI just clears the way. How do you see the balance between AI and creativity playing out in your work? Share your thoughts in the comments!

Alex Walker

MD at Havas Market UK | Commerce, Performance & Retail Media | Ex-Amazon

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