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🪦 R.I.P. World Wide Web? Zero-click results. #AI-generated “slop.” Vanishing trust. We’re witnessing a silent revolution that’s shaking the foundations of the open #internet and #ecommerce is caught in the crossfire. In this edition of our newsletter, we dig into: ⚡ Why the “zero-click” internet is real and growing 🤖 How low-quality AI content is flooding the web 🕸️ Why the “Dead Internet” theory is gaining new traction 📉 The impact on traffic, trust, and creators 🧠 The evolving responses from platforms and publishers 🛒 And what this means for the future of e-commerce 👉 Read it now to understand the new internet we’re heading into - and how to stay ahead!

Adrian Gmelch

Head of Content & PR @ Lengow | Communication, Events & Media Relations Specialist | SaaS, B2B, Tech, eCommerce ✅

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My humble opinion: I believe that in times of AI-generated content, one thing matters above all: new, original, and value-adding content. In essence, GenAI means that we content creators have to produce even better content than before! Quality and relevance above all else, quite a demanding challenge btw! 😅 🙃

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