Why physical mail still matters for businesses

What happens to that piece of paper I just filled out? A couple of weeks ago, I went to the doctor. Before my appointment, I got a text to confirm and pre-register online. Fast, digital, efficient. But when I arrived, they handed me a clipboard. A few pages of paper to fill out...again. And I couldn’t help but wonder... Where do those papers go? Who spends time typing all that information into the system? How many times a day does that happen? And how many times does something get entered wrong? If the average doctor’s office sees 24 patients a day, that’s a lot of potential mistakes and a lot of wasted time. In Lean Six Sigma, we call this waste. The steps in a process that don’t add value to the overall process. Every time data is captured on paper and then re-entered into software, you’ve doubled the work and doubled the risk of error. So here’s the real question: Are you still using “paper” steps in your process? Where in your business are you collecting information twice? And how much time or money could you save by fixing it?

Documentation doesn’t have to slow you down. MedXtract extracts the information you need from PDFs, faxes, scans — with handwriting support — and transforms it into clean, usable structured data. We process requests on-demand, asynchronously and in parallel, so your organization can scale from dozens to thousands of documents without added overhead. Bottom line: you get accurate data back faster and more cost-effectively than doing it in-house. Documents to data — in seconds.

The Hardest Line We Hear: ‘I Wish I Called You Sooner.’” Every industry that deals with crisis or recovery has a version of this: “I wish I called you sooner.” It's not about sales. It’s about people not knowing: 🔹 What they’re entitled to 🔹 Who they can trust 🔹 That they don’t have to go it alone Whether you work in law, medicine, finance, or restoration, this line is a quiet reminder: We’re not just solving problems. We’re rebuilding confidence. We’re helping people feel okay asking for help. The work might be technical. But the impact is always human.

The Corporate Cost Calculus ## The Problem 1. Cost > Care: If doing it right costs more now, it’s labeled bad. 2. Compliance ≠ Truth: Compliance often means record-sanitization, not safety. 3. Reward Silence: “See something, say nothing” becomes the promoted behavior. ## Mechanism Optics and short-term savings beat accuracy and patient safety. When discovery risk rises, the machine races to clean the record before any preservation letter arrives.

"They say digital has killed paper. 📲❌📑 But the reality? Paper is far from gone. Walk into a law firm, and you’ll see shelves lined with signed contracts. Step inside a hospital, and you’ll find paper records carefully stored for decades. Even in boardrooms, the most important reports are still handed out in print. The myth of a 100% paperless world sounds exciting, but it ignores the truth: Over 70% of businesses still rely on paper for compliance, credibility, and security. Digital is fast. But paper is trusted. That’s why the future isn’t digital vs. paper. It’s a smarter balance of both — speed + reliability, convenience + credibility. Not a replacement. A partnership." #MythVsFact #PaperAndDigital #DocumentTruths #SmartBusiness #BusinessStorytelling #HybridWorkplace #TrustedRecords #PaperMatters

Differentiation Sucks 😡 Today 💦 Businesses today don’t do a good job of differentiating themselves from their competitors. Three reasons: ❌They #COPY what others are doing. ❌They use #CLAPTRAP expressions like “We are better….” and “We are the best…”. ❌They use meaningless #ASPIRATIONS to try and define their position “We are in business to save our home planet…”. True #differentiation is found in being The #ONLY #One who satisfies what people CARE about in a relevant compelling way. 👉🏻 Check this quickie for some guidance… https://buff.ly/orSPIEa

“Nothing is more expensive than cheap marketing.” In case you missed it, Preston Powell (CEO of Webserv, co-founder of Blackbook & Revenue Logic) shared how ethics, empathy, and ROI can work together in behavioral health marketing. Catch his inspiring story of recovery, resilience, and building three companies that are reshaping the industry.

What is THE biggest mistake therapists who also consult or coach do? Combine businesses! You are opening yourself legally and your clients up to lose their confidentiality!! Once you combine businesses, an attorney can argue that you may have been consulting or coaching instead of providing therapy. No shared email. No shared EIN. Definitely not a shared website and name. A little extra work now will save you time, money, and headaches later. #TRIprotectsTherapists

Evidence-based policy in a nonlinear world. We frequently discuss the evidence-policy continuum as a straight line: research leads to insights, which influence policy, and policy drives change. However, our world is far from linear. Many factors influence data and policy, including sociopolitical realities, perception, timing, values, and, in some cases, pure coincidence. Unpredictably, policy windows open and close, and rigor loses ground to relevance. Evidence does not just transition smoothly into policy; it competes, changes, and is frequently changed by context. We have a loop, not a line, in which learning, feedback, and lived experience constantly modify what constitutes "evidence." In this non-linear world, impact depends not only on what we know, but on how we listen, translate, and adapt because evidence isn’t powerful until it finds its place in people’s realities. #EvidenceToAction #PolicyResearch #SocialImpact #LearningEcosystem

Service users expect more than answers—they want to feel heard, respected, and confident that their complaints will bring real change. How do you keep your complaint handling personal, transparent, and meaningful? What tools or strategies help you meet these expectations and drive trust in your services? Our latest blog has some suggestions: https://lnkd.in/eZ78bKvh #ComplaintsManagement #PublicSector