Top tip for my freelance marketing homies out there: Stop trying to justify the costs involved in what you provide. Focus on the value/deliverables it will provide instead. I see a lot of people breaking down the fact that their prices include insurance, software, equipment, holiday pay etc. And whilst that’s all absolutely true, I’ll let you in on a little secret: That potential client doesn’t give a toss. They only care about them getting results/returns from whatever the service is that you’re selling. Try this instead: “That price is a bit steep. Especially as we didn’t get any results last time we did this.” “Interesting. How much did you pay for this last time, what did you get for it, how was it implemented, and what did you get back?” “We spent £300 on [let them specify shit deliverables from the fella from Fiverr] and got nothing back” “What’s an avg client worth to you?” “£3000”. “Ok. Well for [insert price], here’s a full breakdown of our process, all the exact deliverables you’ll get, how they’ll be used, and the metrics we’ll measure to show how they’ll affect your bottom line. I’ve also attached 3 examples of businesses similar to yours that we’ve done this for and the results they got. If we can land you [x] new clients from this in [y] time, how much profit does that leave in your pocket each month?” People think they want someone to “do a thing”. What they ACTUALLY want is confidence that there’s a clear system behind the investment that will return more than they’re putting into it. Frame your conversations this way and you’ll have a much nicer time on sales calls. P.S- there are plenty of people out there that are inherently just cheap/daft and will always place price above logic/evidence. Don’t waste your time or energy on those. The economy will teach them harsher lessons than you ever could. #Freelance #Marketing #Sales
We were once told by a prospective client that we’re by far the most expensive proposal she’s seen. My response “you get what you pay for.” 🥲
Totally, you'd never expect to hear staff in hospo saying the high price of food is to cover holiday pay and ovens for the chefs. Focusing on value keeps it professional
‘Price becomes an issue when value isn’t clear’. The hard task of sales is articulating value in a compelling succinct way.
it's the age long process of people understanding the difference in is it an expense or an investment. If you're in conversations with people that think it's an expense, they were never going to get it anyway.
Clients don’t care about your overheads, they care about the results and ROI. Framing conversations around deliverables and measurable impact is such a game-changer for freelance marketers.
Lewis Kemp I ask "what’s an average client worth?" on calls, then map deliverables to that number...clients buy faster, and we close more deals! 💬💰
I love how Chris from TheFutur puts it - Never justify your prices. When the client ask "why does it cost xx?", simply answer "That's the price" or "That's what other clients pay me/us for my/our services". Then proceed with the reasoning from your post 👏
Attract value💪 Imagine what calls would be like - if a prospect would care what cost you have to cover for yourself while doing service for them LOL. Probably more like a social worker on the TV interview🙃
Sell the system, not your insurance bill. Love the tough love at the end too, Lewis!
I help you gain trust, visibility & sales through storytelling | LinkedIn ghostwriting • Brand storytelling • Storyselling | 70+ happy clients served.
1moTrue. Clients only care about the results you are getting for them. Lewis Kemp