How Netflix's "KPop Demon Hunters" created a merchandising frenzy

What happens when an unexpected hit creates instant licensing demand? Netflix's "KPop Demon Hunters" has become the streaming giant's most-watched animated film ever with 130+ million views since June 20th - despite having NO merchandising plans in place before launch. License Global's latest analysis reveals how this original IP tapped into two powerful trends: • The $1.24 trillion KPop industry (where fans are 50% more likely to purchase merchandise) • The booming fantasy-romance genre (up 41.3% in book sales) The lesson for licensing professionals? Always be prepared with fast-track merchandise strategies for every IP - you never know which property might unexpectedly resonate with audiences! Read our full analysis on how Netflix is now racing to meet consumer demand and what the industry can learn from this case study. 🔗 Read now at licenseglobal.com #LicensingStrategy #ConsumerProducts #EntertainmentLicensing #MerchandisingTrends #KPop #Netflix