Linqia’s Post

💡 STUDIES SHOW 💡 ...that a floppy collar in the breeze is the number one eyesore that you can't un-see while editing a video. That's not the point of this post, but I digress. Marketing teams need to re-evaluated how they approach influencer marketing to build out better brand affinity in a more helpful way. It's about going TO your audience WITH your audience.

Social proof is a powerful way to influence people’s choices. It means that 𝗽𝗲𝗼𝗽𝗹𝗲 𝘁𝗲𝗻𝗱 𝘁𝗼 𝘁𝗿𝘂𝘀𝘁 𝘄𝗵𝗮𝘁 𝗼𝘁𝗵𝗲𝗿𝘀 𝘀𝗮𝘆 𝗼𝗿 𝗱𝗼, 𝗲𝘀𝗽𝗲𝗰𝗶𝗮𝗹𝗹𝘆 𝘄𝗵𝗲𝗻 𝘁𝗵𝗲𝘆’𝗿𝗲 𝘂𝗻𝘀𝘂𝗿𝗲. In marketing, social proof includes things like customer reviews, testimonials, case studies, and influencer recommendations. Using social proof in your marketing can build trust and make potential customers more likely to choose your brand. Positive reviews and testimonials act as recommendations that can help persuade new customers. Featuring these in your social media platform and on LinkedIn can help you get 𝗺𝗼𝗿𝗲 𝘀𝗮𝗹𝗲𝘀 𝗮𝗻𝗱 𝗶𝗺𝗽𝗿𝗼𝘃𝗲 𝘆𝗼𝘂𝗿 𝗯𝗿𝗮𝗻𝗱 𝗶𝗺𝗮𝗴𝗲. Are you using social proof effectively in your marketing? Check out Ishan Technologies page how I use it effectively. #branding #marketing #socialmedia #success

Today’s lecture focuses on awareness and retention strategies and tactics that marketers use to achieve their objectives. It explores how businesses build brand awareness and retain customers through strategies like upselling, cross-selling, down-selling, and leveraging referrals. Additionally, it covers digital marketing trends, including the use of connected TVs, social media ads, and influencer marketing. Thank you, Professor, for the insightful session—your examples and clear explanations really helped connect these concepts to real-world applications.

⚡️ 𝗧𝗵𝗲 𝗛𝗶𝗱𝗱𝗲𝗻 𝗣𝗼𝘄𝗲𝗿 𝗼𝗳 𝗦𝗼𝗰𝗶𝗮𝗹 𝗠𝗲𝗱𝗶𝗮 𝗜𝗻𝗳𝗹𝘂𝗲𝗻𝗰𝗲'𝘀 𝗟𝗼𝗻𝗴 𝗧𝗮𝗶𝗹 Research of my colleague Andreas Bayerl featured in MIT Sloan Management Review: https://lnkd.in/e63TpBSX Very interesting stuff for anyone interested in influencer marketing 📱! Well done Andreas Bayerl, Dr., Andreas Lanz, Dr. Maximilian Beichert #Research #InfluencerMarketing #SocialMediaMarketing #Marketing #SocialMediaStrategy

5 marketing lessons from Emily in Paris - We just love this dialogue from Emily in the series - “It is not just about followers, it is about content, trust, interest, and engagements.” The series has taught us - → Keep your customers as center of your campaigns. → Be unique. Be creative. Do not stop on the experimentation → Influencer marketing, user-generated marketing, target marketing is the future. → Push for quality in content, always. And create a personal brand. BTW, what is your favourite scene from the show?

"Digital Marketing Nexus for Billionaires’ Entrepreneurs" by Mahbub Ahmed is an insightful guide for high-net-worth individuals looking to optimize their business strategies using cutting-edge digital marketing techniques. The book effectively highlights the importance of AI, influencer marketing, and tailored campaigns for luxury audiences. While it offers practical advice for its niche audience, its strategies may feel less relevant for general readers. Overall, it's an enlightening read for entrepreneurs in the ultra-luxury market.

Quarero Marketing Accelerator viral campaign set new standards for the industry. We combined creative content, targeted distribution, influencer partnerships, and data-driven optimization to achieve exceptional results. Read more : https://lnkd.in/eaekj4cz #DigitalMarketing #ViralMarketing #InfluencerMarketing #SocialMediaMarketing

𝐃𝐮𝐛𝐚𝐢-𝐁𝐚𝐬𝐞𝐝 𝐐𝐮𝐚𝐫𝐞𝐫𝐨 𝐌𝐚𝐫𝐤𝐞𝐭𝐢𝐧𝐠 𝐒𝐞𝐭𝐬 𝐍𝐞𝐰 𝐈𝐧𝐝𝐮𝐬𝐭𝐫𝐲 𝐒𝐭𝐚𝐧𝐝𝐚𝐫𝐝𝐬 𝐰𝐢𝐭𝐡 𝐕𝐢𝐫𝐚𝐥 𝐂𝐚𝐦𝐩𝐚𝐢𝐠𝐧 Quarero Marketing Accelerator innovative approach, combining creative content, targeted distribution, and influencer partnerships, has revolutionized viral marketing. Their recent campaign for a smart speaker resulted in record-breaking engagement and sales. Read more : https://lnkd.in/eaekj4cz #marketing #viralmarketing #digitalmarketing #influencermarketing

STOPPING & STAYING POWER is the new brand performance currency for social marketing. In a single glance you can see: ⭐Which of your creators are getting attention in the social feed ⭐Which of your creators are getting real brand cut-through ⭐ How your social or influencer campaign ranks against global benchmarks ⭐Which parts of your campaign need optimising and why. Not all attention is equal. Your biggest reach-getters may not be the best at getting true brand cut-through. Know the difference with Stopping & Staying Power. Now available with all Element Human reporting. See how it works at the link in the comments. #influencermarketing #creatormarketing #brandlift #creativeeffectiveness #advertising #effectivecreative #creativetesting #genai #marketing

Hello Everyone, I'm Devna, a dedicated professional passionate about precision in Social Media Management and Marketing. I thrive on creating engaging content and building vibrant online communities. My expertise includes driving brand awareness, enhancing engagement, and leveraging Influencer Marketing to convert followers into loyal customers. From crafting compelling posts to analyzing social media metrics and staying ahead of the latest trends, I am committed to helping brands tell their stories in creative and authentic ways. Let’s connect and explore how we can amplify your brand’s voice together! Let's connect and work together to drive your brand to success. #socialmediamarketing #socialmediamanagement #brandgrowth #influencermarketing