Clemenger BBDO aims to push industry boundaries

Turns out, the most connected generation is giving “old media” new energy. Matt Miller and Nicole Davis Granese dig into why Zillennials are gravitating to cinema and OOH—and how we're is making bold ideas even bigger in the real world. 🔗 to read: https://lnkd.in/eu748jDg #DoBigThings | WEST BBDO | AT&T | Omnicom

today's advertising news in 60 seconds travel edition VML, Omnicom, IPG, IPG Mediabrands PepsiCo, Chris Bellinger, Alexis Porter, Mark Kirkham, Tina Mahal General Motors, Lin-Hua Wu, Norm de Greve General Mills, Imagine Entertainment & Television, Amanda Farrand, Tony Burke, Marc Gilbar, Alexa Marcasciano, Chester Collins, Brooklyn Horror Film Festival VaynerMedia, VaynerX, Gary Vaynerchuk, Avery Akkineni, Alex Wellen, Brieane Olson, Emily Bromfield, David Kaufman, Kim Gravel, Tyler Schmitt, Chris Lamontagne, Andrew Rimland, Scott Rogowsky, Adam Ripps Ad Age, ADWEEK Geno Schellenberger, Jack Westerkamp, Ellie McCarron, Ross Yenerich

With 20 years in the trenches of advertising and production, Miles Nathan has launched The Story Club, a new kind of production agency built around one simple idea; make production clear, collaborative, and creatively fulfilling for everyone. Nathan, whose career spans AMV BBDO, Saatchi & Saatchi, BBH, Wieden+Kennedy, and a stint as Partner and Executive Producer at Spindle, says the goal is to bring more agility and openness to how brands and agencies produce work. “I’ve seen most sides; the creative ambition of agencies and clients and the realities of production,” says Nathan. “The Story Club exists to bridge that gap. We want to make the process clear, transparent, and easy for everyone. We like to get involved from the outset - where we can help shape the ambition of a project so it aligns with the expected outcome. “We called it The Story Club because ultimately we want to help make the best stories possible, across any medium. And at the same time we want to hear people's stories, we want to help people find their voice in this bonkers industry that never stops.” Read more https://lnkd.in/eUzfHbpr

The agency model is being rewritten. Brands no longer want either creativity or performance - they expect both. The question isn’t whether creative and media should sit together but how collaboration itself can become a competitive edge. This Wednesday at ADWEEK New York, Mādin’s own Nick Valenti(a) joins Kamran Asghar, Jaime Robinson, Remy Stiles, and Michael Burgi to explore The Agency Model of the Future - a conversation on where bold ideas meet measurable growth. The future belongs to the models that move culture and the bottom line. See you there. #AWNewYork25 #AgencyModel #CreativeAndMedia #creativeagency #resultsdriven

Just in 🤩 Channel 4 has announced the six shortlisted brands for the 2025 Diversity in Advertising Awards 👏 The awards sees six brands shortlisted to win one million pounds of commercial airtime. This year’s awards will once again focus on the expansive brief ‘Inclusive by Design.’ This year agencies AMV BBDO, Havas London, Leo UK, BBH London and EMC have made the shortlist for the award. With each agency successfully submitting campaign ideas which champion inclusive creativity. Read more on Creativebrief: https://lnkd.in/eHUAnd-J

Omnicom Production has announced the appointment of Vin Farrell as its new Head of Studio, marking a key addition to the company’s leadership team. Based in New York, Farrell will report directly to Alissa Hansen, CEO of North America at Omnicom Production. With nearly 30 years of experience across film, digital content, and advertising, Farrell is set to lead innovation and transformation in content production. Known for blending technology, creativity, and culture, he has held senior roles at top global agencies including R/GA, Havas Creative Network, and WPP, and has also built a reputation as an accomplished documentary filmmaker and photographer. His professional journey includes leadership positions at PXP, GroupM, Wunderman Thompson, NYONair, and Digitas North America. In his new role, Farrell will be responsible for driving innovation through the integration of emerging technologies—including artificial intelligence and data-driven solutions—into Omnicom Production’s global workflows. He will focus on optimizing creative processes and enhancing the studio’s ability to deliver connected, scalable, and impactful content experiences across diverse platforms. #CeoOutlookGlobal #omnicomproduction #leadershipappointment #headofstudio #creativeleadership #contentproduction #digitalinnovation #creativeindustry #advertising #mediaproduction #innovationandtechnology #aiincreative #digitaltransformation #brandexperience #globalleadership #creativeexcellence

Forget the advertising apocalypse! Ogilvy's CSO Mick McCabe reveals the other Four Horsemen that make our industry inventive & indispensable. Read his full piece in Fast Company: https://okt.to/QCMNg5

 Former global strategy and creative boss at IPG Mediabrands Mat Baxter believes the big agency holdcos will be dead within five years because they no longer fulfill a vital role. https://lnkd.in/dqaqqege

The true power of advertising isn’t just in grabbing attention, it’s in starting conversations that matter. At our recent Fireside Chat moderated by Shorty Awards Managing Director Junmian Sun, Cedric Devitt, CCO at Cheil USA, shared why pushing cultural boundaries can spark dialogue that outlasts the campaign itself, and often leads to something even more powerful than the work alone. #ShortyAwards

“If you need to make a small budget work like a big one, then you need creativity. You need the unexpected, and the unexpected never tests very well in the beginning." Words of wisdom from former FCB creative Director Mike Koelker, in this brilliantly-titled collection of advice from some of the US's top advertising creatives, published in 1994. #toneofvoice #brandlanguage #creativity