Contentsquare acquires Loris to enhance customer experience intelligence

🎉 BIG NEWS: Loris is joining Contentsquare! We're thrilled to announce that Contentsquare has entered a definitive agreement to acquire Loris, bringing together two innovative leaders in customer experience intelligence. Why this matters: Conversations are becoming the primary channel for customer experience. According to Gartner, 70% of customer interactions will begin and end within conversational assistants by 2028. Yet most companies still lack visibility into these critical exchanges. What Contentsquare and Loris will deliver together: - Complete visibility – from click to conversation - AI-powered analysis of 100% of customer interactions   - Seamless connection between customer journeys and conversations - Actionable insights that improve both AI and human agent performance Ability to connect customer actions to business outcomes like satisfaction, retention, and lifetime value This acquisition creates the most comprehensive customer experience intelligence platform in the market – one that uses customer service interactions as the richest source of customer feedback to inform and optimize the larger customer journey. Ready to transform how you understand your customers? The future of CX intelligence starts today. Read more in today’s press release: https://lnkd.in/eQ8acz8z