Lorraine Griffin (Hennessy)’s Post

Sometimes, the best way to explain what you do is by saying what you don’t. If you want a campaign that just fills airtime or ticks a visibility box, we’re not your team. Here, we don’t chase trends; we build trust. We don’t just post, we provoke thought. And we don’t do noise, we create narratives that shift perception and move people. So yes, here are 3 reasons you probably shouldn’t work with us 👀👇 But if your goal is real impact, stories that live longer than hashtags then maybe, just maybe, you’re exactly who we want to work with. #MSwitchMedia #StorytellingThatMatters #StrategicCommunication #MediaStrategy #BrandNarrative #CommunicationForImpact #CreativeLeadership

How are workflows evolving for tomorrow's media audiences? Deluxe's Liz Guenther, Verizon's ErinRose Widner, and Wonder Works Consulting's Stephanie Haycock share strategies with Candice Lewis. #StreamingMedia

🙏😊 Today, we have another exciting update from Advertising Week New York, courtesy of Matthias Rothensee! Just 2 days before, he explored the Ad Week session featured "Weather Hunters," PBS KIDS new animated series that cleverly turns weather science into engaging family adventures. Al Roker led a dynamic panel discussing how this show not only entertains, but also drives significant marketing results through collaboration with key brand partners. 🐾🔪 🎙️ Matthias also delved into the realm of "True Crime" stories with an intriguing talk from the creators and hosts of the popular US podcast "Morbid." Alaina Urquhart-White and Ash Kelley shared insights on how their unique blend of research, humor, and personal storytelling captivates audiences and creates brand opportunities. 🎯 Their discussion, titled "Morbid Curiosity: The Unexpected Marketing Power of True Crime," highlighted how they build a loyal community and engage listeners as brand advocates while maintaining trust with advertisers. Matthias had the chance to witness firsthand how the creators articulated their brand story and the journey that brought them to this point. #Advertising #Brands #Media #Audiences #BrandLoyality #Creators #AWNewYork25 #AWNY

Gen Z isn’t waiting for legacy media to catch up. They’re rewriting digital culture through what YouTube calls Creative Maximalism. The data: ⚡ 26% less time spent on TV/movies ⚡ 54% more time on social & UGC ⚡ 57% prefer creators over Hollywood releases What defines this shift? Information-dense storytelling, internet-native references, global mashups, and, most importantly, co-creation. Gen Z expects to participate, not just consume. For marketers, this means moving beyond polished “campaigns” and embracing content that feels messy, layered, and collaborative. The risk? You look outdated. The reward? You stay relevant. 📩 If your strategy still looks like it was built for TV spots, it’s time we talk. 👉 https://lnkd.in/eHj8S957 #GenZMarketing #DigitalMedia #CreateTheGood

TODAY-How are workflows evolving for tomorrow's media audiences? Deluxe's Liz Guenther, Verizon's ErinRose Widner, and Wonder Works Consulting's Stephanie Haycock share strategies with Candice Lewis. #StreamingMedia #Rise https://champ.ly/2rKGjJfH

What went wrong with Wednesday Season 2? 👀 The show was a global hit in Season 1, but the sequel didn’t quite match the hype. And here’s the truth: brands can learn a lot from this. ✨ Key takeaways for your business: 1️⃣ Don’t let hype fade — keep your audience engaged. 2️⃣ Consistency matters more than splitting content. 3️⃣ Stay true to what makes your brand special. 4️⃣ Deliver on your promises — never mislead. 5️⃣ Find your viral spark to stay relevant. At the end of the day, your audience’s trust and excitement are everything. Learn from Wednesday’s missteps and keep your brand story strong. 💡 #braderdesign #boutiquedigitalmarketingagency #digitalmarketingagency #wednesday #wednesdayseason2 #marketinglesson

Planning for a new TVC? The first question to ask is — should it be built around what management wants, or what consumers actually think and feel? We chose the latter. Before creating our new TVC for Fortune Rice Bran Health Oil, we deep-dived into consumer insights to understand what really drives awareness and consideration. Today’s audience doesn’t respond to overused fear-based narratives. They want to be engaged, entertained, and understood. That’s why our new film balances both — it brings a fun, quirky take through a relatable “cholesterol” character while also building strong top-of-mind recall for the brand. It’s not just about storytelling — it’s about listening first. Would love to hear your thoughts — do you think consumer preferences have evolved faster than most brands realize? #FortuneRiceBran #ConsumerInsights #BrandStrategy #TVC #Marketing Show quoted text

𝘾𝙤𝙣𝙩𝙚𝙣𝙩 𝙋𝙞𝙡𝙡𝙖𝙧𝙨 𝘼𝙧𝙚𝙣’𝙩 𝙀𝙣𝙤𝙪𝙜𝙝. 𝙒𝙝𝙖𝙩 𝙔𝙤𝙪 𝙉𝙚𝙚𝙙 𝙞𝙨 𝙖 𝙋𝙧𝙤𝙜𝙧𝙖𝙢𝙢𝙞𝙣𝙜 𝙂𝙧𝙞𝙙. You’re posting about your 3 pillars: PR, Strategy, and Branding. But here’s the real reason your content still feels… all over the place: You don’t have a programming grid. Think like a media house. • Newsrooms have sections and rotations. • TV shows air with predictable formats. • Audiences stay engaged because there’s a system. You need one too. ➤ Monday: Tips & tools ➤ Wednesday: Thought leadership ➤ Friday: Results, receipts, and case studies Add this structure to your pillars, and you’ll stop creating from scratch every day. You’ll build trust, rhythm, and retention. Because the real goal isn’t just content. It’s content people expect. Got a weekly format that works for you? Drop it below in the comments. #ThatPRchic #ContentProgramming #BrandStrategy #MediaMindset #PRwithMercy #LinkedInCreators #AudienceBuilding

Will physical media still matter in the future of marketing? Jay Calderon doesn’t just think so—he feels it. ⚫Physical materials create emotional resonance. ◾Not all audiences live digitally. ◾Global marketers must adapt to all realities. Listen to the full episode: https://lnkd.in/gkWT6pQq #FuturePathways #iNNOVATIONInsights #CareerInMarketing #MarketingTrends #GlobalStrategy

How can brands make celebrity partnerships truly impactful? On the latest episode of On Scope, host Mike Berberich sits down with JB Smoove and Jarrod Moses to explore the power of humor in advertising, how to structure celebrity collaborations that actually move the needle, and the evolving role of social media in brand storytelling. 🎧 Listen to the full episode here: https://lnkd.in/eWWqjJfa