🍊Louisa Dunbar’s Post

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Optimising websites and finding hidden revenue to scale companies faster and make them more profitable.

👉 What do you do when running a business and your young child stops being able to go to school for MH reasons?? Here’s a basic timeline of expected events: Firstly panic. Then cry a bit. Panic some more. Come to terms with the fact you won’t achieve what you’ve been setting out to achieve for the next year or two. Then knuckle down with some clarity and focus to find a better learning solution for your child. In the meantime, wrap up any work that would be too demanding of your time. Now your main focus has to be your child. You don’t need high maintenance clients. You may need to let some down, it’ll be the hardest part of all this, but really it’s ok - there are bigger priorities now. Ignore LinkedIn for longer than you ever have! (And get serious fomo). Ignore any biz dev work (yet still crave it). Cut back and cancel any unnecessary subscriptions etc, so you can maximise the money you are making (and realise you should have done this long before!) Become an expert in local schools of all shapes and sizes, as well as discovering a wonderful world of alternative learning options. Once at some kind of peace with the situation, with perhaps some clarity or way forward at least, then allow yourself to start to think how you may bring in more money here and there, with the same ultimate goals in sight, but with very different timelines and pressure attached to them. Oh and continually thank all your lucky stars you have spent the last 15 years building a business that will at the very least allow you to scrape through at this time. This has been my reality over the last few months. I debated long and hard about sharing this. It’s a private thing we’re going through, but what I have learnt is that thousands of other families are also going through the same, and I have felt a lot of comfort in knowing that. So perhaps, this post may help someone else too. You’re not alone. I’m so thankful to have a flexible job. There are hundreds of other mums in so-called ‘stable’ jobs, who aren’t as fortunate. 💔 (And yes sadly in all the groups I’m in it is about 95% mums who make these sacrifices). So with all that said and done, I’ve got some good bitesize opportunities coming up for marketers looking to maximise their website’s efficiency, so please do follow me and support me in any way you can, I’m excited and eager to share the 20+ years of knowledge I’ve accumulated! ☺️🙏

I know the struggle all too well, and am going through a similar experience with my 6-year-old whilst trying to manage multiple medical appointments with my 3-year-old. I couldn’t do it without the support and understanding of my employer and the amazing people I work with. I sincerely hope that you manage to find the solution that works for both your family and your business.

Zara D.

Fractional marketing partner for Creative Businesses | I tell stories that attract clients

4mo

Oh babe, kids eh….! Sending you so much love, and good for you xxx

Sarah Kloosman

Strategic and visual storyteller | Founder of Strategic brand and design agency, NU Creative | passionate about sustainability

4mo

It’s very brave to get this out there. We have been through this in the last 5 years. If you want any advice just give me a shout. I have spoken to most MH teams out there, had to shout loudest, fight my sons corner and everything in between. We are finding our feet in this new reality now x

Kelly Molson

Lifestyle Agency Advisor. Supporting overwhelmed solo founders who crave long-term sustainable growth, through monthly advisory. Define your niche. Generate leads. Build your pipeline.

4mo

Louisa, what a rollercoaster you’ve been on. Thank you for sharing your story. Always here cheering you on, and sending love ❤️

Sara Deadman

Transforming your Social Media graphics from ‘blah’ to ‘wow’ Your Savvy VA Ltd

4mo

I’m so sorry you are all going through such a hard time. Trying to navigate supporting your child through this is the hardest thing. I have no doubt you will make it work. You know where I am if you need a chat xx

Lynda Harvey

Purpose-driven. Leadership. Gender equity. Women’s workplace health. Sustainability. UN Women UK CSW69 Participant.

4mo

You are definitely not alone! I fully relate to every word of this. I hope you’ve managed to find a way forward that better supports your daughter (from a long list of just-not-good-enough providers) ❤️

David Saab

Senior Business Leader | Facilitating Collaborations Across Sectors | Mental Health Advocate

4mo

Bless you for being there for your child. I hope he feels supported and receives any additional help.

Raimonda Richardson 🌳♻️

Let’s grow! …with Events & launches | Consultancy & 1-2-1s | High-impact event strategy, marketing & management | Footfall + engagement + conversion = Increased ROI 🚀 | NOWIE mentor | Host of Marketing Meetup Reading

4mo

I am so sorry you are going through this 🍊Louisa Dunbar - perhaps Sarah Billingham could provide some support? She has an awesome podcast SENDcast and is a does h and language teacher with a focus on emotional regulation

Nick Rawle, Portrait photographer.

People buy from people. A great portrait shows them who you are, not just how you look when you’re trying to be like everyone else. You need to be seen and understood, and deserve to feel confident - so give me a call.

4mo

I have a friend who’s family are in exactly this position, but with neurodivergence issues rather than strictly mental health (although it’s undoubtedly taken its toll on the parents’ mental wellbeing). I can’t relate to it as a parent - I’m not one - but as a friend of parents, I see how they struggle. My thoughts are with you, and your family. Your bravery in speaking out is one of the many ways in which you can begin to lift the private burden of shame and doubt from the shoulders of others in similar positions. Thank you, and good luck.

Anna McLoughlin

Helping founders bottle their brilliance in 7 words or less | Clear positioning | Clear messaging | Clear value

4mo

Been there with you in this tricky situation. Sounds like you reached the only conclusion faster than I did which is accept your child’s reality and accept your own, even though it’s hard ❤️ Happy to say things are different since we’ve reduced pressure, school hours and timetable. You’ll find the right way for you x

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