We’ve raised €1.5Bn across our studio ventures 🎉 I realised: Funding is a function of future clarity. When we work with founders, we ask them to go 5-10 years into the future. Get concrete. Not just a vision, but a plan you can walk through, step by step. - What’s your CPA? And over time? - What channels are driving your growth? - What needs to be true in the market for this to work? - What does the team look like now, in 6 months, 2 years etc? - What will you do if something big changes? (New tech, new rules, new rivals?) The more detail, the easier it is for investors to see what you see. When you pitch with this level of clarity, you don’t sound like someone asking for money. You sound like the CEO of a unicorn, inviting people to join your story before the world catches up. You start to embody that future leader. Investors feel it. They respond to it. Founders, if you’re pitching, ask yourself: Can you describe your business in 2030 in extreme detail?
Smart. There’s the variables and there’s the constants. If the constants change it’s a different business. If the variables change we see how far the founders can see into future and how adaptable they are.
Louis Buys I actually disagree with the idea that founders should describe their business in 2030 in extreme detail. With the exponential pace of AI, no one can predict that far and being too rigid means missing opportunities. Even the market is proving it: PE funds are investing at seed, because they know five years from now many services will already be obsolete. So no, not agreeing with your focus comment. What matters is clarity on the next steps and the focus to act decisively, while staying flexible to adapt when the ground shifts.
In a nutsell - here is Proto Care (Pty) Ltd version. By 2030, every South African will have free access to their health records, AI support, and preventative tools. Nurses and allied health professionals will be empowered into independent practice, while hospitals, clinics, and Suzie AI™ form one connected ecosystem of dignity, accountability and access.
Vision is key. It speaks to possibility, opportunity and growth. All things investors are interested in. That being said, in the SaaS and SWaS industries, it’s seems that bootstrapping is becoming the holy grail.
Seeing founders articulate a 10-year path separates dreamers from CEOs, Louis!
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2moDon't beg for funds. Show your plan and persuade them! love this take. Keep going Louis Buys