Most marketing starts with the brand. Sponsorship starts with the audience. That difference matters. Three of our first principles of activation design keep sponsorships performing: ✅ Start with the Fan ✅ Align with the Brand ✅ Lead with the Property Sponsorship behaves differently, and when you design for that difference, every part of your marketing works harder.
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Connecting brands with events, community & content that deliver leads, loyalty & impact 💜 | Sales Director – SocialDay & Digital Women | Accredited coach ICF ACC | Award-Nominated Leader
1wI love what you’ve done here! You’ve taken conversations I have multiple times a day and ordered it into a nice easy to read fashion. In a world where Google and social are saturated with ads, marketers are unsure of continuing to spend budget on traditional SEO and everyone is trying work out how to get their company to come up on ‘answer engines’ sponsorship is a fantastic addition to your marketing mix. If done correctly it can really set you apart from your competitors and most importantly make real connections with your buyers