How to combine creativity and performance in the agency model. Join ADWEEK New York for insights.

Next-gen consumers are setting the tone for what’s next in culture, and brands that can spot these shifts early are the ones that will stay ahead. At AD Club of NY's Conversations With: Young Pro session at Advertising Week, TelevisaUnivision’s Claribel Herrera Estevez, Associate Director of Así Studios, hosted a conversation with Lisa Howard of Hearst Magazines, sharing how creators at every level are creating cultural moments, and why understanding their influence is key to meaningful and impactful connection for brands. Herrera shared how her Latinidad, coupled with ongoing interest in the trends and topics driving culture, are key for how she helps brands ideate campaigns - tapping into creators to expand reach beyond traditional media. #AWNY

When it comes to attention, longer doesn’t always mean better. Our research shows why focus and intent matter more than minutes watched, and what that means for brands and creators looking to truly connect. Read more: https://lnkd.in/gaBE9qHw #Mckinsey

How Brands Can Embrace and Build on Distraction Culture https://ift.tt/hWq31Uo This post was created in partnership with Screenvision Media Key takeaways Shrinking attention spans, multiple screens, and endless content streams have marketers exploring new ways to earn attention, remain culturally […] via Adweek Feed https://www.adweek.com October 10, 2025 at 06:55PM https://ift.tt/pr1w3WC

“We’ve created artificial silos between media and creative that ultimately have to work together. You have to move fast, because consumers move fast. There is an expectation from consumers that the content that’s in front of them is relavent in the moment (from a cultural perspective). To do that, you have to be connected at the highest level and the executional level.” Dave Kersey, Global Head of Media, SharkNinja, in conversation with Lucy Markowitz, SVP and GM, Vistar Media #AWNEWYORK25

What do S4 Capital Group’s exposure to concentrated tech clients, M+C Saatchi Group’s drag from Australia, and Stagwell’s decision to divest its Israeli government contracts tell us about the state of advertising agencies? These headlines dominated the conversation last week. On Agency Business, Brian and I discussed them with Luz Corona, editor of Campaign US, who has spent the past year leading coverage of ad agencies, marketers, and media. Luz shared how her team approaches ad journalism and offered perspective on the bigger forces reshaping the industry: The Omnicom–Interpublic Group (IPG) acquisition and WPP’s consolidation moves Why independent ad agencies continue to win business from holding companies How clients weigh cost against value, and how AI is transforming staffing and creative work Sports marketing as a rising growth engine for agencies 🎧 ⬇️ #AdAgencies #AgencyBusiness #Advertising #Marketing #DigitalMarketing #AdvertisingAndMarketing #MarketingAndAdvertising #Creativity #AgencyLife #IndieAgencies #SportsMarketing

Building a better brand? We laid the foundation at ADWEEK House. 🏡 Our session, “Group Chat: Anatomy of a Real-Time Brand,” brought together forward-thinking marketers to dissect what it truly means to be relevant in the moment. Rather than simply reacting to trends, we focused on how to build an entire system—spanning tools, data and organizational agility—that allows a brand to connect with consumers authentically and effectively. ⚡️ A huge thank you to our EVP, Global Media Linda Cronin and Head of NAMER James Stephens, who were joined by brilliant marketing leaders from Acast, Shipt, Sundial, MassMutual, and Bragg Live Food Products, LLC Foods. The group dove deep into the infrastructure, decision-making frameworks and culture of bravery required to turn timely insights into business-driving action. #AWNewYork25 Check out the highlights from our session 📸

Stephen de Wolf wants to do more than push “boundaries at Clemenger BBDO”. “My ambition: push the industry's boundaries.” On a panel at last night’s edition of The Monthly Cut in Sydney, Clemenger BBDO’s CCO, chief media officer Stuart Bailey GAICD, and strategy director Sophie Gallagher told Brittney Rigby they want to bring media upstream, push each other, and make the most of media and creative being housed under the one roof. Read here: https://lnkd.in/gakpu2x4

Planning for a new TVC? The first question to ask is — should it be built around what management wants, or what consumers actually think and feel? We chose the latter. Before creating our new TVC for Fortune Rice Bran Health Oil, we deep-dived into consumer insights to understand what really drives awareness and consideration. Today’s audience doesn’t respond to overused fear-based narratives. They want to be engaged, entertained, and understood. That’s why our new film balances both — it brings a fun, quirky take through a relatable “cholesterol” character while also building strong top-of-mind recall for the brand. It’s not just about storytelling — it’s about listening first. Would love to hear your thoughts — do you think consumer preferences have evolved faster than most brands realize? #FortuneRiceBran #ConsumerInsights #BrandStrategy #TVC #Marketing Show quoted text

🌅 Reese Witherspoon is back on🍎 'The Morning Show' today —and behind the scenes, she’s shaping a media brand with real marketing muscle. Recently shared some thoughts with the Digital Marketing Institute on how her company Hello Sunshine has become such a content powerhouse.... What they've mastered: 🌟 Stories with purpose that people actually care about 📱 Being everywhere their audience is (and doing it well) 🤝 Smart partnerships that don't dilute the brand The challenge is universal: how do you create content that matters in a world of endless noise? Whether it's streaming hits or thought leadership, the answer is the same — know your people, stay true to who you are, and always add real value. You can read my full analysis here: 📖 https://lnkd.in/e5ptfFsR #ContentMarketing #ContentStrategy #BrandStrategy

What do aliens, scams, and Steve Buscemi have in common? Telstra’s latest campaign, “Scamageddon.” And it’s hard to miss. Blending humor, sci-fi visuals and sharp storytelling, the ad grabs attention and sustains it, as revealed in our second-by-second emotional activation below. Since Brent Smart’s arrival as CMO, Telstra has leaned into bold creative to spark stronger emotional connections and stand out. But beyond the laughs and theatrics, “Scamageddon” raises a bigger question: how can brands create advertising that’s both creatively distinctive and commercially effective? Full insights in the comments 👇. Alita McMenamin, Anna Jackson, Rebecca Tearle, Paula Marreiros Bear Meets Eagle On Fire, +61, Micah Walker, Ian Williamson, Paul Gregson