Magnus Östberg’s Post

View profile for Magnus Östberg

Chief Software Officer at Mercedes-Benz AG

Real roads teach us more than test tracks ever could. Our mission: Zero road fatalities by 2050. 🛡️ I'm proud that we're taking a major step forward in road safety: Starting later this month we'll be using sensor and video data from our customer fleet - with their full consent - to make our driver assistance systems smarter. As someone who's spent years developing automotive software, I know that diverse and realistic data makes the difference between theory and practice saving lives. When our software learns from actual scenarios like children playing near roads, cyclists in unexpected places and temporary traffic changes, it becomes exponentially better at protecting everyone on the road. Data protection is equally crucial. We follow the ‘Privacy by Design’ and ‘Privacy by Default’ principle, meaning security is built into our development from day one and trust isn't just a buzzword for us - it's fundamental to everything we build. This continuous learning flows directly into software updates that help to make our advanced driver assistance systems safer over time. That's our contribution to Vision Zero - the goal of zero road fatalities by 2050. What's your experience with modern driver assistance systems? 🚗   #MercedesBenz #RoadSafety #VisionZero 

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Manuel Kopittke

Senior Managing Consultant, Junior Account Partner & AWS Partnership Leader at IBM Consulting

3mo

Magnus Östberg these are great news and a crucial step to optimize software and finetune models that “really” incorporate real world scenarios with the vast amount of conditions that drivers experience every day in the different markets around the globe. I’m looking forward to opt-in and share my data to support this initiative driving the overall goal of self-driving capabilities that are safe and trustworthy 🚗

Bajrang Solge

Android Engineer | Mobile | Automotive | Enterprise | AOSP | Applications, Android Framework, System Services, HAL, Kernel | C/C++ | Java | QT | VHAL |HAL |ADAS |AI/ML | |Infotainment System |IVI | Cluster | HMI |

3mo

Truly inspiring to see Mercedes-Benz's commitment to Vision Zero and the use of real-world data to make driver assistance systems even more intelligent and effective. Leveraging diverse, real-life scenarios and implementing privacy by design sets a new benchmark for automotive safety and trust. Excited to watch how these innovations will continue to evolve and make all our journeys safer!

You can't compare test tracks and open roads in case of testing. Open roads give you data. Test track helps you understand how vehicle will behave in critical and fault scenarios based on that data.

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Martin Hovekamp

Gemeinsam unterwegs sein und jeden mitnehmen. Das geht einfach, sicher und zuverlässig !

3mo

Modern driver assistance systems can significantly increase road safety! However, modern driver assistance systems to support spontaneous ride-sharing are still missing in all cars. These would be very easy for car manufacturers to implement and could significantly reduce fleet CO2 emissions (halve them) in a short period of time. 👍 See Mitfahrverband e.V. in Stuttgart ! 👍

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Monika Englund

Fachübersetzerin & Dolmetscherin Vom Landgericht Hannover allgemein ermächtigte Übersetzerin für die schwedische Sprache

3mo

Nollvision! :-)

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