Makayla Smart’s Post

Had the pleasure of working on our Winter 2025 “An All Year Breeze” Haiku campaign - helping to bring the creative vision to life 🌬️ From developing 'A Starter’s Guide to Renovating with Alisa & Lysandra' to designing our winter energy-saving guide, the focus was all about showing how comfort, style, and efficiency can work together - all year round. Energy Guide: https://lnkd.in/gNE6pVAc A Starter’s Guide to Renovating with Alisa & Lysandra: https://lnkd.in/gvjM_xkx We refreshed content across every stage of the funnel - from aspirational top-of-funnel ads to gated downloads and retargeting that converts. Huge credit to Caitlin McNulty for leading the campaign’s creative vision and bringing it all together across channels.