Nvidia and digital-first services see record growth: Interbrand

I head up marketing strategy at Cranborne Technology. Every year, I look forward to Interbrand’s Best Global Brands Report, and the 2025 edition is packed with insights. The total value of the top 100 brands has hit $3.6 trillion (up $150 billion from last year). Apple, Microsoft, and Amazon still lead the pack, but brands like NVIDIA, YouTube, and Instagram are the real movers this year. Key takeaway from me: “If your brand isn’t indispensable, it’s likely to become disposable.” A powerful reminder that even in an AI-driven world, meaningful human connection still wins. #CranbornePerspective #BusinessGrowth #TrustInTech #GlobalBrands #Interbrand2025 #BrandValue #MarketingInsights

“If your brand isn’t indispensable, it’s likely to become disposable.” Insightful perspectives from our CMO, Tina Cardy, on this year’s Interbrand Best Global Brands Report 2025. Download the full report here 👉 https://lnkd.in/dfScwgXF #BestGlobalBrands #Leadership #AI #AITransformation #Interbrand2025

Apple has topped Interbrand’s annual Best Global Brands ranking for the 13th consecutive year—but AI giant Nvidia is closing in on its crown. Interbrand’s list ranks 100 companies based on their financial performance, the role their brand plays in purchase intent, and the brand’s competitive strength. ADWEEK | #Brands https://vist.ly/4b4ha

Apple leads Interbrand's 2025 Best Global Brands ranking for the 13th year, despite a 4% valuation dip. Nvidia's brand value surges 116%, highlighting AI's impact. Link: https://lnkd.in/dSna9DSm #Technology #Innovation #Branding #Tech #Business #Leadership #Marketing #Growth #AI #Future #Trends #Industry #Economy #Valuation #Success #Digital #Impact #Strategy #Insights #Analysis

If the past two decades taught us anything, it is that marketing reinvents itself faster than most industries can adapt. In 2006, the smartphone was not yet part of our daily life. Today, it is the primary channel of commerce and culture. By 2040, the changes will be even more profound. Marketing of the future will not be judged by the number of campaigns, but by its ability to design experiences that are personal, immersive, transparent, and sustainable. Technology will accelerate efficiency, yet credibility and trust will define the winners. Global leaders like Apple, Netflix, Unilever, Nike, adidas, Nestlé, SEPHORA, LVMH, Google, Microsoft, and Amazon are already moving in this direction. The real differentiator will be the discipline to learn, adapt, and align with consumer values. Marketing in 2040 will be less about campaigns and more about credibility. The firms that build trust, deliver relevance, and embed sustainability will define the next era. #MarketingStrategy #FutureOfMarketing #DigitalTransformation #Sustainability #ConsumerEngagement

🚀 The First Fully AI-Generated iPhone 17 Ad Is Here — and It Signals a New Era in Marketing The world just witnessed a major shift. Using Higgsfield’s groundbreaking Sketch-to-Video technology, the new iPhone 17 ad was created entirely by AI — in hours, not weeks — while still maintaining Apple’s signature cinematic style. 💡 Insiders are reporting double-digit reductions in production timelines and costs. There are even rumours of a deeper strategic partnership between Apple and Higgsfield already in motion. 🔍 Why This Is a Turning Point for Marketers: AI-generated ads are not just another tool — they are a paradigm shift. ✅ Concept, test, and launch campaigns in a single day ✅ Iterate dozens of creative versions without studio teams or huge budgets ✅ Move from production-heavy to idea-driven marketing This doesn’t just lower barriers. It redefines the entire creative process — taking us from costly execution to limitless experimentation and speed. We are no longer talking about the future of marketing. This is the moment it changes. ⸻ What do you think — is AI about to replace traditional production, or will it become the biggest creative collaborator we’ve ever seen?

A brand is what outlives advertising. Today, everyone is chasing technology, investments, and “get-rich” frameworks. But the true value of any business isn’t in growth formulas — it’s in people’s trust. Factories can be built. Products can be copied. Marketing can be repeated. But the relationship between a person and a brand is unique. It can’t be bought, stolen, or replicated by instruction. Polaroid , Eastman Kodak Company and Motorola Solutions didn’t lose their technology — they lost trust. The Coca-Cola Company, Nike, Hermès and Apple on the other hand, stand not on products, but on what they’ve become — timeless symbols. Products can become outdated. Advertising can end. But a brand remains. That’s the ultimate asset — the one that makes a business immortal. #Brand #Marketing #BusinessStrategy #Storytelling #PersonalBranding #Umnograf #BrilliantMove

Everything’s getting smaller and selling faster. From mini beauty products to tiny tote bags, brands are leaning into scaled-down versions of their core products. And it’s working. Mini formats are easier to try, more affordable, and perform well on platforms like TikTok but this isn’t just about aesthetics. It’s about access, experimentation, and new buying behavior. For a generation that values flexibility and experience over volume, small is becoming strategic. 👇 Where else do you see this shift playing out?

The most advanced tech companies on Earth just figured out what Nike knew in 1988. Emotion > Everything. OpenAI. Anthropic. Perplexity. Combined valuation: over $500 billion. And right now? They're all scrambling to make you feel something. According to Adweek's article "AI Startups Have Entered Their Emotional Brand Building Era", these AI giants are pouring millions into storytelling, cultural partnerships, and emotional messaging—the same playbook that's worked for decades. The kicker? Industry insiders admit "the AI models have converged and become commoditized much quicker than anyone thought." Duh. This is the cycle. Every. Single. Time. 💻 Computers → Apple made you feel creative. 📱 Smartphones → iPhone made you feel premium. ☕ Coffee → Starbucks made you feel like the main character. The lesson every startup eventually learns: Nobody cares about your features when your competitor's features are just as good. They care about who you make them feel like when they use your product. ━━━━━━━━━━━━━━━━━━━━ And here's what does that better than a Super Bowl ad: The stuff people actually live in. → The vintage crewneck they wear on weekends. → The dad hat that becomes their signature. → The shoulder bag they refuse to replace. Duolingo turned their mascot into a cultural phenomenon. People tattoo Slack's logo on themselves. Mailchimp's Freddie is everywhere. ━━━━━━━━━━━━━━━━━━━━ But here's the trap: some AI brands are creating ads that are "sweet and a little bit vague" but miss the chance to say what they actually believe. Generic emotion doesn't cut it. Translation for startups: Premium customized merch that reflects who you actually are beats any ad campaign that could be for anyone. ✓ The vintage-wash tee with your origin story inside the collar. ✓ The embroidered cap with the inside joke only your community gets. ✓ The logo'd field jacket that makes your team look like they're building the future. ━━━━━━━━━━━━━━━━━━━━ If billion-dollar AI companies finally get that emotion drives loyalty—maybe it's time your brand did too. Ready to build merch people actually crave? Start your BrandBond Brief → https://lnkd.in/gkwJwDYX Founder question: What brand's merch did you keep when you left your last job? (And what made it worth stealing?) 👇 #Startups #BrandBuilding #Founders #AI

A purchase is a transaction. A relationship is a game. How do you turn one into the other? In a world saturated with products, the real frontier is engagement. We were tasked with a challenge: make a piece of clothing so engaging that customers would want to interact with it every single day. Our solution was to stop seeing the product as the end-goal and start seeing it as a portal. We integrated AR technology that turns a hoodie into a key, unlocking a world of playable content. The result? A "wearable content hub" where a physical item becomes the starting point for digital adventures, missions, and rewards. We effectively gamified the ownership experience, transforming a static object into a dynamic, long-term brand relationship. This is the kind of problem-solving that excites our team. If you're passionate about building what's next, see the full story of how we did it. 🔗 https://lnkd.in/gzKQh8-R #ProblemSolving #Innovation #ARMarketing #DElab #CaseStudy #FashionTech #Gamification #InteractiveExperience