Stop losing traffic to AI. AI is changing search — faster than SEO can keep up. That’s why LLM Optimization (LLMO) is becoming the new SEO. In the poster below, I’ve broken down: ↳ The 3-Pillar LLMO Framework ↳ 4 Key Actions to Start Today ↳ Why LLMO is non-negotiable in 2025 👉 The big shift? It’s no longer just about ranking on Google. It’s about being cited inside AI answers. Do you think LLMO will replace SEO, or complement it? 🤔

This week Google’s AI Mode has officially gone live in Australia - and it’s changing how we search, evaluate, and trust information online. After testing it myself, I share the same opinion as many - this isn't about replacing SEO, it’s about refining it. As AI reshapes both search behaviour and how search results appear, the fundamentals remain the same - just more important than ever: • Trust & authority - Google continues to prioritise credible, transparent sources. • Structured, user-first content - clear headings, schema, and formatting help AI understand your expertise. • Intent over keywords - content that answers real questions in natural, conversational ways will rise to the top. My take? AI Mode isn’t the end of SEO - it’s the next chapter. The brands that win will be those that communicate clearly, credibly, and contextually - for both humans and algorithms. Read more in our latest sod blog post: https://lnkd.in/eFuQFWZT

AI Optimization vs. SEO — what’s the real difference? Both aim to build authority, but AI Optimization (AIO/GEO) shifts the game by pulling from vast data sets and learning on its own with every interaction. Unlike SEO, it doesn’t wait for human intervention to adapt. We’re in the early days of AIO—are they as groundbreaking as the early days of SEO? Read more - http://bit.ly/48MaRrl

Agentic AI is changing how SEO gets done. The key isn’t to hand everything over to systems that plan, act, and learn on their own. It’s to design workflows where people and AI work side by side. Slide through to see how this shift is reshaping SEO. Full post in the blog. Link in the first comment.

Learn how AEO allows you to overcome keyword difficulty by focusing on depth and expertise to rank in competitive niches. Discover the power of providing superior, comprehensive information to become the recommended expert by AI systems. Perfect for anyone looking to leverage AI for SEO success.

Learn how AEO allows you to overcome keyword difficulty by focusing on depth and expertise to rank in competitive niches. Discover the power of providing superior, comprehensive information to become the recommended expert by AI systems. Perfect for anyone looking to leverage AI for SEO success.

AI isn’t killing SEO, but it’s not making your job any easier. Whether it’s shifting from clicks to influence, AI increasingly taking over repetitive SEO tasks, or replacing evergreen SOPs with fresh discoveries, one thing’s clear: You need to work with AI, not against. Kevin Indig, Irina Maltseva 🇺🇦 and Michał Suski shared how they’re navigating this shift and what’s actually working for them:

Did you catch this 📰? "90% of businesses fear losing SEO visibility as AI reshapes search" Some thoughts 👇 Clients who delay AI SEO risk losing visibility and customers. We’re advising audits and AI-informed content now. Link to read more: https://lnkd.in/g4yGerUv

Backlinks still matter in AI search and Kevin Indig’s latest study proves just that: He analyzed 1,000+ domains using Semrush’s AI SEO toolkit to see how  backlinks correlate with AI mentions. Here’s what stood out: 🚀 Authority still matters for AI mention, but it doesn’t paint the full picture.  🚀 Quality > volume.  🚀 Nofollow links carry the same impact as regular links. 🚀 Image-based backlinks sometimes perform even better. The only links worth getting anymore? Real backlinks from real domains you know, recognize, and trust, with high authority scores, high traffic, and high recall in LLMs. Anything less and you’re flushing money down the drain. Need a link building team that has been building these exact types of links for 10+ years? Let’s chat. Full study breakdown in the comments.👇

Will AI replace SEO??? AI, SEO, and the Future of Search As language models evolve, it’s clear that they’re exceptionally suited for certain tasks, and I’m fully prepared to embrace that change. In fact, I welcome a bit of disruption to Google’s long-standing monopoly. Multiple strong search engines would actually be great for the SEO industry — more diversity, more opportunities, and smarter competition. That said, Google has been preparing for this shift for years. Their content guidelines are built around one core principle: answering human questions. And while AI can produce information, it still struggles to truly understand user intent and craft content that resonates on a human level. That’s exactly why human SEOs don’t have much to worry about — at least not in the short to mid-term. Strategy, empathy, and understanding real audience behavior can’t be automated. And honestly, if AI can take some of the repetitive, low-value writing tasks off our plate… I’m all for it. Maybe it’s time clients let the machines handle the pointless stuff 😉