MARKETING-INTERACTIVE’s Post

Swire Hotels has unveiled Upper House (居舍), a global brand that brings together its signature House Collective properties and marks a bold new phase of international expansion. As part of the rebrand, the existing Houses in Hong Kong, Chengdu, and Shanghai will all be renamed Upper House. Future openings in Shenzhen, Xi’an, Tokyo, and Bangkok will also follow this unified approach, setting the stage for growth driven by a clear vision and extending the brand’s presence across international markets. Read the full story here: https://lnkd.in/gJ97qyFc Follow our Telegram channel for the latest updates: https://lnkd.in/g5bVK85 Teresa Muk Dean Winter #UpperHouse #rebrand