Email/Retention Marketing for eCommerce Brands | Rest.com, Giordano’s, Dr. Kellyann, Theradome, Under Luna, Sauna Space | 150+ million emails sent, $30m+ in attributable revenue.
I just audited a Klaviyo account with 160K subscribers. Here's what I recommended they do to scale their brand: ❌ The main problems with their Klaviyo account: → Bot clicks inflating campaign data → Paying $1K/month for Klaviyo with limited ROI → Flows generate low revenue despite good performance → Revenue isn't tracked properly from non-Shopify channel In plain English, this brand had the infrastructure (flows, large list) but lacked the traffic volume to make it profitable. ✅ My recommendations to fix them: 1. Stop optimizing flows They're converting at the industry standard but aren't getting enough volume. Focus energy elsewhere. 2. Clean up attribution settings Exclude bot interactions from email and SMS metrics for accurate data. 3. Focus on traffic generation Paid ads or SEO or organic social > Strategic email campaigns 4. Leverage the 160K subscriber list Send campaigns that drive traffic spikes → triggers flows → increases revenue. 5. Audit list quality Clean out unengaged subscribers to reduce the $1K/month bill. 6. Analyze winning campaigns Replicate what's already driving clicks and traffic to the website. Also, in plain English: Shift from optimization mindset to acquisition mindset. More customers entering your funnel will do more for revenue than perfecting conversion rates on low-volume flows. Bottom Line: Great email marketing infrastructure means nothing without traffic to feed it. Focus on filling the top of the funnel. The flows will take care of the rest.
Spot on. So many brands obsess over flow performance while ignoring traffic volume. Without fuel, even the best engine can’t run. Loved the shift from optimization to acquisition mindset.
Email is the world’s best cash register… but you still need customers walking through the door.
Such a sharp breakdown. Most brands obsess over tweaking flows but forget the obvious — no traffic, no results.
Funny how easy it is to get stuck tweaking tiny parts when the real fix is simply driving more people through the door first.
Exactly, email flows don’t matter if no one’s entering the funnel
Everyone wants better conversions, but forgets you need enough eyeballs first
Good Strategy and Commadable approach But Sometime run campaign are easy but Engagement are not get it. Remove unengage user but give them an chance to resubscribe and update the profile with sunset flow
You can’t optimize your way out of a traffic problem
Your recommendations make sense, especially shifting from optimization to acquisition mindset!
Drinkbrez.com Structured.agency Konstantkreative.com
3moGreat flows are useless without momentum behind them