Before the pitch deck, before the fact sheet, get your story straight. A clear narrative is the foundation of credibility. That’s the message in this article in the AIMA - The Alternative Investment Management Association Journal article by Lawrence Obertelli. https://lnkd.in/dpP4gheu #EmergingManagers #HedgeFunds #PrimeBrokerage #InvestorRelations #CapitalRaising
Managing Director | Co-Head of Marex Prime Services and Outsourced Trading. Enabling hedge funds, family offices, asset managers and institutional investors to outperform.
We talk a lot about performance, but allocators are looking for more than numbers. They want to know who they’re backing, what a manager stands for and how that relationship will feel once they’ve invested. That side of the conversation often gets overlooked, which is why this article by Lawrence Obertelli in the latest AIMA - The Alternative Investment Management Association Journal hits the mark. It highlights the substance behind “The Marketing Piece” - how emerging managers can define their narrative, communicate with intent and build lasting investor trust, not just raise capital. https://lnkd.in/eGsWr8iB #EmergingManagers #HedgeFunds #PrimeBrokerage #InvestorRelations #CapitalRaising
