🔝 #1 Most Effective Campaign 🌍 #2 Most Effective Network   The WARC Effective 100 just dropped, and our work with Microsoft on ADLaM ranked #1 Most Effective Campaign!    What started as two brothers—Ibrahima and Abdoulaye Barry—creating the first written version of Pulaar to help preserve the culture of the Fulani people of West Africa, is now a digital revolution, unlocking access for 40 million speakers worldwide.   Big ideas. Real impact. Thank you WARC!   See here for the full list: https://lnkd.in/gz848gP4